Digital Content Specialist

Digital Content Specialist

Marketing and Communications Office

SUNY Cortland

Position Summary

The Digital Content Specialist manages SUNY Cortland’s university-level social media presence and supports digital storytelling across institutional channels. Reporting to the Director of Communications, this position develops, publishes, and monitors content that advances the university’s brand, enrollment, engagement, and reputational goals. The position manages the university’s social media calendar, tracks platform performance, monitors trends and conversations, and helps ensure a consistent and authentic institutional voice. The Digital Content Specialist collaborates with campus social media partners and supports the university’s broader digital presence.

Salary Range: $55,000 + depending on experience (DOE)

Major Responsibilities

Social Media Management and Execution

• Manage university social media channels, including posting, engagement, monitoring, and day-to-day operations.
• Respond to comments, messages, and inquiries in a timely and professional manner, or route to appropriate offices.
• Ensure adherence to institutional brand standards, tone, and social media guidelines.
• Coordinate content approvals and posting priorities with internal stakeholders.
• Maintain account access, organization, and basic platform administration.

Digital Storytelling and Content Development

• Develop original content concepts that support institutional storytelling and campaign goals.
• Create and edit platform-specific content, including captions, graphics, and short-form video.
• Capture content at campus events, programs, and key university moments.
• Adapt existing content (web, news, marketing materials) for social media use.
• Ensure content meets accessibility standards (e.g., captions, alt text) and aligns with best practices.

Strategy, Calendar, and Campaign Alignment

• Develop and manage a comprehensive social media calendar aligned with university priorities.
• Collaborate with campus partners to plan and support campaigns, initiatives, and key dates.
• Identify opportunities to amplify university messaging and cross-promote content across channels.
• Contribute to content strategy discussions and recommend approaches based on audience and platform trends.

Analytics, Reporting, and Optimization

• Monitor and analyze social media performance using platform analytics and third-party tools.
• Prepare regular reports summarizing key metrics, trends, and campaign performance.
• Use data insights to recommend adjustments to content strategy and posting practices.
• Track engagement, reach, audience growth, and conversion-related metrics, as applicable.

Social Listening and Reputation Monitoring

• Monitor social media channels and external platforms for mentions of the university.
• Identify trends, emerging issues, and opportunities for engagement.
• Escalate sensitive or reputational concerns in accordance with communications protocols.
• Support timely and appropriate responses to public-facing comments or issues as needed.

Student Coordination and Campus Collaboration

• Recruit, coordinate, and guide student content contributors or ambassadors.
• Provide direction on content themes, expectations, and brand standards.
• Collaborate with campus departments to support their social media efforts and align messaging.
• Offer guidance or best practices to campus social media account managers.

Required Qualifications: Bachelor’s degree in communications, marketing, journalism, public relations, digital media, or a related field, or equivalent combination of education and professional experience; Demonstrated experience managing social media accounts for an organization, brand, institution, agency, or professional setting; Strong writing, editing, and proofreading skills, with the ability to adapt tone and content for different platforms and audiences; Experience creating social media content, including short-form video, graphics, photography, and/or written posts; Familiarity with major social media platforms and their content formats (e.g. Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms); Strong organizational skills and ability to manage multiple priorities, deadlines, and stakeholders; Experience aligning content with organizational goals or messaging.

Preferred Qualifications: Experience working in higher education, nonprofit, public sector, or mission-driven communications; Experience developing and managing social media calendars; Experience coordinating student workers, interns, ambassadors, or content contributors; Familiarity with social media management, scheduling, listening, and analytics tools; Experience with short-form video production and editing for social platforms; Basic photography, graphic design, and/or mobile content creation skills; Experience supporting enrollment marketing, brand awareness, or campaign-based communications; Familiarity with accessibility best practices for social media and digital content.

About the University
A top public university of approximately 6,600 students located in the geographic center of New York State, SUNY Cortland provides accessible, affordable education to students from across the U.S. body. One of 13 comprehensive universities in the State University of New York system, SUNY Cortland prides itself on its rigorous undergraduate and graduate programs in the liberal arts, sciences, education, and professional studies. For more than 150 years, SUNY Cortland has provided unmistakable value for students seeking a well-rounded academic, athletic, and social experience. The University ranks among the top campuses in the nation on Money magazine’s “Best Colleges for Your Money List,” fields a powerhouse Division III athletics program and boasts an impressive network of alumni making a difference in education, business, government, fitness, medicine and many other fields.

What makes SUNY Cortland a Great Place to Work

Be part of a campus that values integrity, intellectual life, and a strong focus on students. Here, professional staff maintain a meaningful presence on campus and contribute to a supportive, forward-thinking learning environment. Watch this video to learn more about careers at SUNY Cortland: https://youtu.be/krNjgXC95M0?si=k2l13TUB9mJ9YjD8

• Our positions provide predictable salary progressions, and many offer permanency.
• Generous benefits include health, dental, and vision insurance, various retirement program options, paid family leave and/or parental leaves, flexible spending and dependent care accounts, long term disability and tuition reimbursement.
• SUNY Cortland prioritizes work-life balance and well-being in all forms. The university’s state-of-the-art Student Life Center is free for employees to use, with membership options for families. Alternate work schedules are available with a supervisor’s approval.
• Professional development opportunities exist through training, continuing education programs, tuition reimbursement and conference travel, based on funding.
• Cortland County and surrounding areas offer easy access to arts, entertainment, outdoor recreation and much more. Experience Cortland dives deep into the region’s offerings

Apply Today!

For more information, application instructions, and to apply online, go to: https://jobs.cortland.edu/postings/11381 and be prepared to attach a cover letter and resume. Review of applications will begin July 9, 2026, and application materials will be accepted until the position is filled.

SUNY Cortland is an AA/EEO/ADA employer and encourages applications from women, veterans, individuals with disabilities, and members of underrepresented groups.