Intake Specialist and Marketing Coordinator

Maybe you just graduated and aren’t quite sure what’s next. You’re smart, ambitious, and ready to learn — but not totally convinced you want to spend the next few years (and thousands of dollars) in grad school.

If that sounds like you, this could be the opportunity you didn’t know you were looking for.

At Ledyard Law, we’re a small but fast-growing personal injury firm in downtown Baltimore that’s serious about helping people and even more serious about improving how law firms work. We’re looking for someone who’s curious, tech-savvy, and excited to be part of a team where every day looks a little different.

You’ll talk to new clients, help organize cases, work on firm projects, and get hands-on exposure to everything from marketing and social media to AI tools and process automation. One week you might be testing an AI workflow, and the next you might be helping design a new client-experience system.

It’s the perfect role for someone who wants to build real-world business, communication, and tech skills while figuring out where they want to take their career.

Purpose of the Role

The Intake Specialist & Marketing Coordinator will serve as the foundation of Ledyard Law’s Intake Department, dedicated to managing all new client inquiries and ensuring a smooth, professional intake experience.

This position will own and oversee the intake process (from initial contact through case acceptance) ensuring that every prospective client receives prompt attention and that all case information entering Clio (Ledyard’s case management tool) is accurate, complete, and properly organized.

In addition to intake responsibilities, this role will serve as a key support resource to the Operations Manager and the Firm Owner for the firm’s marketing initiatives. The position will assist with content creation, social media management, video production, brand awareness efforts, and other growth-focused projects designed to strengthen the firm’s online presence, community engagement, and client acquisition efforts.

IMPORTANT: TO APPLY

You will be evaluated and vetted based on your ability to follow instructions.
Do not apply through this posting or our website. If you do, you will not be considered.

TO APPLY: Call us at 410-237-0063 and follow the instructions given.

Intake Responsibilities

• Serve as the first point of contact for all new leads, calls, and website inquiries.
• Conduct intake interviews to gather all relevant case and contact information.
• Assess case eligibility using established firm criteria and route accepted cases to the appropriate Pre-Litigation Case Manager.
• Maintain and update all intake data in Clio Grow and Clio Manage.
• Follow up on pending or incomplete intakes to ensure timely resolution.
• Monitor the firm’s lead channels daily to ensure no inquiry goes unanswered.
• Track lead sources, referral partners, and intake metrics to measure conversion and outreach performance.
• Provide consistent, high-quality communication with all potential clients to ensure a positive first impression of the firm.
• Work with the Operations Manager to refine intake scripts, data fields, and procedures as the department develops.

Marketing Responsibilities

• Collaborate with the Operations Manager to develop and execute the firm's marketing initiatives and content strategy.
• Brainstorm and contribute creative content ideas for social media, educational campaigns, client engagement, and brand-building efforts.
• Assist in drafting, organizing, and refining video scripts for content.
• Create marketing graphics, social media posts, and promotional materials using Canva (or a tool you might think is better).
• Help with editing and producing short-form and long-form video content using CapCut (or a tool you might think is better) and other approved editing tools.
• Schedule, publish, and manage social media content across the firm's platforms using Loomly and other marketing tools.
• Monitor social media performance and marketing analytics, providing regular feedback and recommendations to improve engagement, reach, and lead generation.
• Assist with maintaining a consistent brand voice and visual identity across marketing channels.
• Support referral partner outreach, community engagement efforts, client testimonial collection, and other business development initiatives.
• Stay current on emerging marketing trends, social media best practices, and AI-powered marketing tools that may improve efficiency and effectiveness.
• Participate in special marketing, growth, and client-experience projects as assigned.

Key Skills & Attributes

• Excellent communication and interpersonal skills; comfortable speaking with clients daily.
• Highly organized with strong attention to detail and follow-through.
• Adaptable and able to manage shifting priorities while maintaining a professional, client-focused approach.
• Tech-savvy with a willingness to learn new software tools and systems. Willingness and ability to adopt AI tools to improve our processes is important.
• Analytical thinker who enjoys identifying process improvements.
• Reliable, accountable, and proactive — takes ownership of assigned tasks and outcomes.

Expected Outcomes

• A consistent, thorough, and well-managed client intake experience.
• Reduced intake-related workload for the Pre-Litigation Front Department.
• Strengthened communication between departments through accurate, complete intake records.
• Increased consistency and quality of the firm's social media and marketing presence.
• Regular production and publication of engaging video and graphic content.
• Improved visibility, engagement, and brand awareness across marketing channels.
• Meaningful support for the firm's growth initiatives through marketing, referral, and client-experience projects.
• Enhanced client experience and conversion rates through timely, empathetic communication.

Benefits

• Competitive salary based on experience
• Annual Raise and Eligibility for Bonus
• Paid Parking
• Retirement Plan with Matching
• Paid Leave and Holidays
• Health, Dental, and Vision Insurance (100% of premium covered)
• Room to Grow: Paid Training and Skill Development Throughout Your Career
• Onsite fitness facility