Communications and Marketing Social Media Intern

Oakland University’s University Communications and Marketing (UCM) department is seeking a creative, motivated student to join our team as a Social Media Intern. This position offers hands-on experience creating content for Oakland University's main social media channels and helping convey life on campus from an authentic student perspective.
 

As a social media intern you will work closely with the Social Media Coordinator to create engaging content, cover campus events and showcase student life from an authentic student perspective.
 

Responsibilities

• Create photo, video and written content for Oakland University's primary social media platforms, including Instagram, Facebook, TikTok, LinkedIn, X and YouTube.
• Assist with planning, creating and publishing content that aligns with university goals and brand standards.
• Identify and pitch creative content ideas, trends and storytelling opportunities.
• Capture content at campus events and student activities
• Assist with photo and video shoots alongside the UCM team.
• Monitor social media trends and recommend ways to incorporate them into university content.
• Help maintain a content library of photos and videos for future use.
• Collaborate with student organizations, campus departments and university partners when appropriate.
• Support other marketing and communications projects as assigned.

Qualifications

• Current Oakland University student.
• Strong interest in social media, communications, marketing, public relations, journalism or a related field.
• Comfortable appearing on camera and interacting with fellow students.
• Familiarity with major social media platforms, especially Instagram, TikTok and LinkedIn.
• Experience creating short-form video content using tools such as CapCut, TikTok, Instagram Reels or similar platforms.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• Ability to work independently and in a team environment.
• Availability to attend occasional evening or weekend events.

Why Join UCM?

This internship provides valuable hands-on experience working with a professional marketing and communications team while building a portfolio of content for a university. You'll gain experience in content creation, social media strategy, brand storytelling, event coverage and digital marketing while helping share the Oakland University experience with prospective and current students.