Marketing Specialist

Bring the Nye story to life through engaging content, creative storytelling, and meaningful connections! As our Marketing Specialist, you'll create social media campaigns, capture photos and videos across our campuses, promote events and services, and help grow the visibility of a leading senior care organization. This is a unique opportunity to build a brand-new role, make a measurable impact, and help shape the future of marketing at a growing healthcare company!

Position Summary

Nye Health Services is seeking a creative, driven, and versatile Marketing Specialist to help elevate our brand, tell our story, and support the continued growth of our organization. This newly created position will play a key role in developing engaging content, managing social media channels, promoting events and services, capturing photos and videos across our campuses, and supporting recruitment, admissions, and community outreach efforts.

The ideal candidate is a strong storyteller who enjoys both strategic marketing and hands-on content creation. This position offers the unique opportunity to shape the future of marketing within a growing healthcare organization that serves seniors across multiple service lines.

Essential Responsibilities

Social Media & Content Creation

• Develop, create, and manage engaging content across social media platforms, including Facebook, Instagram, LinkedIn, and other emerging channels.
• Create graphics, videos, reels, and photography that showcase residents, team members, events, and organizational culture.
• Maintain a consistent brand voice and visual identity across all marketing channels.
• Monitor social media engagement and respond to comments and messages as appropriate.

Photography & Videography

• Travel to campuses and events to capture photos and videos.
• Create short-form video content for social media, recruitment, admissions, and community engagement campaigns.
• Maintain an organized library of marketing assets and content.

Marketing Campaigns & Public Relations

• Support marketing initiatives for admissions, recruitment, new services, events, and community outreach programs.
• Coordinate press releases, media outreach, and follow-up marketing efforts for organizational announcements and special events.
• Assist in developing marketing campaigns that increase awareness of Nye's services and employment opportunities.

Analytics & Reporting

• Track and report key performance metrics, including social media engagement, audience growth, and campaign effectiveness.
• Utilize data and insights to recommend improvements and enhance marketing performance.

Event Support

• Promote community events, campus activities, and organizational initiatives.
• Attend events as needed to capture content and support marketing efforts.
• Collaborate with campus leaders to identify and highlight meaningful resident and employee stories.

Qualifications

Education & Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Graphic Design, or a related field is preferred.

Required Skills & Competencies

• Social media content creation and management
• Photography and videography
• Graphic design and visual storytelling
• Copywriting and content development
• Strong written and verbal communication skills
• Project management and organizational skills
• Ability to manage multiple priorities and deadlines
• Creative thinking with strong attention to detail
• Ability to work independently and collaboratively

Preferred Software Experience

• Sprout Social
• Canva
• Adobe Creative Suite
• Facebook, Instagram, and LinkedIn Business Tools
• Microsoft Office Suite
• ChatGPT and AI-assisted content tools

Why Join Nye?

• Competitive benefits package including low premiums, short-term disability, long-term disability, HSA contribution matching, 401(k) with company match, and more!
• Competitive wage scales and tuition reimbursement and scholarship programs of up to $3,000 per year. 
• Financial wellness and freedom through access to your earned wages prior to your pay date!
• A great culture where we live out our mission “to celebrate life in environments we create by delivering exceptional service and superior value through innovative leadership in personalized care.”

In 1989, Nye Health Services was founded on the philosophy that people deserve services that recognize individuality and are tailored to their unique needs. Today, Nye Health Services remains family-owned with campuses in Fremont, Lincoln, Louisville, and Norfolk, Nebraska. Nye Health Services is blessed with dedicated and compassionate people who believe in our vision and deliver on our mission every day. Having a great work environment while providing the best quality services so people feel cared for is of the utmost importance to us. We give passionate people a purpose.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. 

Nye Health Services conducts background checks as part of the hiring process. We believe in reviewing each situation individually and consider factors such as the role applied for, the nature of the offense, how long ago it occurred, and overall qualifications when making employment decisions.