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Marketing & Communications Specialist

exploreMedia
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Marketing & Communications Specialist:
exploreMedia is hiring a Marketing & Communications Specialist for their growing digital marketing agency, with a focus on the HVAC and Home Services niche. This position would be responsible for inbound lead generation through authority building media channels (podcasts, social, YouTube, etc.). The ideal candidate should have a strong grasp of effective communication skills and strategies and be able to engage with people to make them know, like, and trust our products and team.
 

JOB RESPONSIBILITIES:

  • Reporting to the President in this role will be pivotal in driving growth of our brand through optimizing leads, digital marketing ROI and client acquisition cost
  • Develop yearly and quarterly marketing calendar


Marketing Channels & Collateral:

  • Create short form lead gen video topics and scripts 
  • Create webinar and presentations using PowerPoint and Canva
  • Coordinate advertising and marketing efforts for exploreHVAC and the president’s social channels
  • Working with an in-house cross-functional team to implement strategies for social media, programmatic ads and emails, website, and Google adwords for the exploreHVAC efforts
  • Manage and produce podcasts, along with scheduling & communicating with guests
  • Manage and produce video scripts, shot lists and on location video shoots, along with recruiting, scheduling and communicating with talent
  • Update and create collateral pieces that can be used by sales 

 

Lead Generation for exploreHVAC:

  • Generate qualified leads for exploreHVAC agency using an email automation funnel
  • Develop business relationships at industry conferences
  • Create bi-weekly enewsletters
  • Set up and attend exploreMedia client events
  • Data entry and reporting: Tracking KPIs and ad performance data using Google sheets, formulas
  • Manage detailed tasks, and project management systems using ClickUp
  • Optimize campaigns to maximize qualified inbound leads

 

KEY ROLES & RESPONSIBILITIES:

  • Tracking KPIs and ad performance data using Google sheets, formulas
  • Able to work in-office full time
  • Ability to work under pressing deadlines
  • Able to self-direct and properly manage one’s time effectively 
  • Excellent communication skills and ability to relay ideas clearly
  • Ability to learn quickly and execute at a high level with speed
  • Industry conference set up and networking with attendees
  • Generally reachable and responsive to client Inquiries and team members 
  • Strict attention to detail and cross-checking information before campaigns are submitted for review
  • Ability to problem solve and provide effective solutions to issues as they arise
  • Proficiency with Google products: Gmail, Drive, Docs, Sheets, Analytics
  • Proficiency with Canva and PowerPoint
  • Ability to utilize ChatGPT with prompts that convey the personality of our brand

 

JOB REQUIREMENTS & CHARACTERISTICS:

  • Experience in marketing strategy, leading marketing campaigns and demonstrating understanding of marketing fundamentals (marketing mix) through digital marketing channels
  • Proven experience in a marketing agency or related role
  • Ability to research, develop and communicate an executive marketing plan
  • Excellent writing, editing, and proofreading skills
  • Experience with multimedia platforms, copywriting and quality control
  • Strong research skills
  • Creativity and ability to communicate ideas with images
  • Attention to detail
  • Collaborative team spirit
  • Excellent time management and organizational skills

 

PAY STRUCTURE:

This salaried position is an entry to mid-level position with quarterly bonuses. Our benefits package includes Blue Cross-Blue Shield Group Health & Dental, paid holiday and vacation time, along with a 4% matching 401K program.

 

  • Yearly Salary: $42,000 - $46,000 paid bi-monthly based on experience
  • Bonus opportunities dependent on business drivers range from $4-8K/year and begin after six-month probationary period

 

exploreMedia is a fast-growing digital advertising and media company in the Montgomery, Alabama area. We strive for excellence and seek individuals who do the same, fostering a culture that values internal growth and career advancement. Our creative, editorial and sales professionals work together to provide unique and valuable information to serve our niche audiences over multiple platforms. We create marketing campaigns that include traditional, social, digital, and earned media tactics. Our publications include the Know the Community Newcomers Guide, and the CentrAL Inc! business journal.

 

Please send your resume, references, and examples of work to Jina Miniard at jina@exploremedia.com.