Website Manager
The Website Manager oversees the strategic development, maintenance, and optimization of the Lawson State Community College website to ensure it serves as an effective marketing and communication asset. This position is responsible for website content management, analytics and performance measurement, accessibility compliance, search engine optimization, emerging technologies, and coordination with third-party vendors. The Website Manager collaborates with campus leaders to ensure the website accurately represents the College's brand, meets accessibility standards, provides an excellent user experience, and supports institutional goals including student recruitment, enrollment, and campus engagement.
Salary Schedule: Appropriate placement on Salary Schedule E2-02 ($50,680 - $68,169) based on experience
Essential Duties and Responsibilities
- Manage website content development and maintenance — Oversee the development and ongoing maintenance of website pages; coordinate content updates with campus departments and colleagues; ensure content is current, accurate, and aligned with institutional messaging and brand standards.
- Implement and analyze web analytics — Establish and maintain Google Analytics tracking; monitor user behavior, traffic patterns, and conversion metrics; analyze data to identify trends and optimization opportunities; provide performance reports to the Director and campus stakeholders with actionable insights.
- Optimize website user experience and conversion; analyze user journey and identify drop-off points; implement improvements to website navigation, page speed, and mobile responsiveness; track conversion metrics and recommend changes to improve performance.
- Ensure the website meets Section 508 Accessibility Standards and WCAG 2.1 guidelines; conduct ongoing accessibility audits; work with campus colleagues to develop accessible digital content.
- Implement Search Engine Optimization (SEO) and Answer Engine Optimization (AEO)with strategies to improve organic search visibility; implement keyword research and on-page optimization; monitor performance metrics.
- Manage the college's CMS platform; customize and maintain CMS functionality; install and update plugins and third-party integrations; ensure CMS security and performance.
- Manage relationships with vendors providing hosting, accessibility services, mobile app development, chatbot deployment, and related web services.
- Monitor website uptime, page load speeds, and overall performance; work with IT and hosting vendors to maintain server stability.
- Monitor the website to ensure brand standards, visual consistency, and messaging alignment across all pages.
- Ensure website domain and hosting registrations are current; manage website-based subscriptions; maintain Google Business and Bing Places listings.
- Provide occasional audiovisual and technical support as needed for college activities, and assist with photography, video, and audio support.
- Perform other duties as assigned by the Director.
Qualifications
- Associate’s Degree or equivalent from a regionally accredited institution in Computer Science, Web Development, Marketing, Communications, or related field
- Three (3) years of website management and content management system (CMS) administration experience
- Google Analytics skills and experience with web analytics platforms
- Strong understanding of accessibility standards
- Experience with website content management systems
- Knowledge of SEO best practices and implementation
- Excellent written and verbal communication skills
- Ability to manage multiple projects and work well under deadlines
- Strong organizational skills and attention to detail
PREFERRED QUALIFICATIONS:
- Bachelor's Degree in Web Development, Information Technology, Marketing, Communications, or related field
- Experience in higher education website management
- Google Analytics certification or advanced training
- Experience with conversion optimization and A/B testing
- Experience managing third-party vendor relationships
- Knowledge of mobile app development and chatbot platforms
- Project management experience
- Understanding of digital marketing and marketing metrics
- Must be able to manage multiple priorities and deadlines
- Must be detail-oriented and quality-focused
- Must be flexible and adaptable to changing technology and institutional priorities
- Must be able to work a flexible schedule as needed
- Must be comfortable learningnew technologiesand software platforms
- Must be able to lift and carry light objects within safety limits
OTHER QUALIFICATIONS AND JOB REQUIREMENTS:
- Must be able to manage multiple priorities and deadlines
- Must be detail-oriented and quality-focused
- Must be flexible and adaptable to changing technology and institutional priorities
- Must be able to work a flexible schedule as needed
- Must be comfortable learningnew technologiesand software platforms
- Must be able to lift and carry light objects within safety limits
PHYSICAL REQUIREMENTS:
- General office environment with the ability to stand or sit for prolonged periods;
- Ability to travel independently and navigate multiple campuses;
- Ability to lift, move, or transport independently up to 25 lbs.; and
- Ability to climb a ladder and/or step stool, bend, stoop, kneel, etc.
Application Procedures/Additional Information
Applicants may apply at www.lawsonstate.edu. For questions please contact the Office of Human Resources at 205-929-3408 . All application materials will become the property of the college. It is the sole responsibility of the applicant to ensure his or her application packet is completed. Only applications received during the period of this announcement will be considered. No previous application files will be transferred for consideration for this position.
A complete application packet consists of:
- A cover letter
- An Online application
- A current resume
- A copy of relevant post-secondary transcripts identifying the applicant, institution, and date of degree conferred.
If employed, all official transcripts must be received in the Office of Human Resources prior to the employment start date.
Applicants who fail to submit a complete application packet will not be considered. Before an offer is made, the top applicants must provide the following: Employment verification letter(s) from a current or previous employer detailing all relevant experience. Employment verification letters must include employment dates and job title and be on official letterhead with an authorized personnel signature. Work experience verification from a current employer may be delayed until an official offer of employment has been made. Applicants must submit a written request to delay submission or work experience verification from a current employer. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process.
EEOC, E-VERIFY, AND BACKGROUND CHECK STATEMENTS:
Lawson State Community College is an Equal Opportunity Employer. It is the policy of the Alabama Community College System, including all postsecondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no employee or applicant for employment or promotion, on the basis of any impermissible criterion or characteristic including, without limitation, race, color, national origin, religion, marital status, disability, sex, age, or any other protected class as defined by federal and state law, shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment.
Lawson State Community College will make reasonable accommodations for qualified disabled applicants upon request.
In accordance with Alabama Community College System Policy and Guidelines, the applicant chosen for employment will be required to sign a consent form for a criminal background check. Employment will be contingent upon the receipt of a clearance notification from the criminal background check. Lawson State Community College is an active participant in the Employment Eligibility Verification Program (E-verify). E-verify electronically confirms an employee's eligibility to work in the United States as required by the Department of Homeland Security.
ADDITIONAL INFORMATION:
Applicants must meet the minimum qualifications as indicated on this vacancy notice and must submit a completed application packet in order to be considered for this position. Complete application files must be received no later than the application deadline. Applicants who fail to submit all required information will be disqualified. Only applications received during the period of this announcement will be considered. Applicants must adhere to the College's prescribed interview schedule and must travel at their own expense. The College reserves the right to withdraw this job announcement at any time prior to awarding.