Restaurant Marketing Intern

Restaurant marketing internship

Target audience: Career-minded college students or graduating high school students who are looking to break into the restaurant marketing industry or develop their marketing skillset through real-world restaurant experience and mentoring from working professionals.

Duration: 3mo-1yr, dependent on goals and availability

Schedule: PT/FT, days, nights, weekends

Purpose: Through collaboration with the Director of Sales and Brand Growth learn what it takes to successfully plan, execute, measure, and assess a restaurant marketing plan, while learning the basics of working in the quick-serve restaurant industry.

Role description: Work in conjunction with the Director of Sales and Brand Growth to support the planning, execution, and assessment of the restaurant marketing plan. Activities include, but are not limited to, the following:

• Support and participate in off-site sales events, including guest relations, scheduling, prep, logistics, execution, payment management and reconciliation
• Support Catering by learning how to take and enter catering orders in the restaurant POS and Catering Management Tool platform, learn how to prepare and deliver catering orders, support and track catering accuracy, execute deliveries, schedule and manage delivery drivers on Delivery Management System, and perform follow-up calls to support guest satisfaction and retention
• Support LTO rollouts and promotions including POP, sampling, upselling, and team and guest communication
• Support and help devise guest engagement strategies such as Cow appearances, Bingo, seasonal celebrations/promotions, etc
• Promote the CFA mobile app, inspire the team to do the same, and track app usage and engagement
• Plan and execute mobile app promotions through the Spotlight platform, tracking performance of offers such as Free breakfast Tuesday, Military Monday, etc
• Learn to track sales and transaction data in Analytics Hub and what factors we can manipulate in order to influence growth
• Engage new and existing guests on social media in accordance with Chick-fil-A brand strategy and guidelines as detailed on The Studio platform

Takeaways: Learn to accomplish business marketing goals while using strategies such as DMAIC, SMART goals, and business reports. Accomplish at least 1 personal and professional goal per quarter.

Pay to be determined based on experience and availability, benefits available to FT (30+ hrs) team members