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Social Media

Saroot Labs Inc.
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We are looking for a Social Media Specialist to help grow our online presence, create engaging content, build communities, and expand our audience across multiple platforms. You will be responsible for developing content strategies, publishing content, engaging with audiences, and identifying opportunities to increase reach and brand awareness.

This role is ideal for someone who understands social media trends, enjoys creating content, and knows how to build engaged online communities.

Responsibilities

  • Manage and grow social media channels including LinkedIn, X, Instagram, TikTok, and YouTube.
  • Create content calendars and publishing schedules.
  • Create, edit, and publish social media content.
  • Generate ideas for viral content, campaigns, and audience engagement.
  • Review and improve AI-assisted content before publication.
  • Respond to comments, messages, and community interactions.
  • Analyze content performance and recommend improvements.
  • Collaborate with marketing and creative teams.
  • Work with creators, ambassadors, and community members to expand reach.
  • Track social media metrics and growth goals.

Required Qualifications

  • 1+ years of experience managing social media accounts or creating content.
  • Strong writing and communication skills.
  • Understanding of major social media platforms.
  • Ability to identify trends and create engaging content.
  • Strong organizational skills and attention to detail.
  • Ability to work independently and manage multiple projects.

Preferred Qualifications

  • Experience growing social media accounts.
  • Experience creating short-form video content.
  • Experience with Canva, Figma, CapCut, or similar tools.
  • Experience working with influencers or content creators.
  • Experience in startup environments.
  • Experience using analytics tools and reporting performance.

Skills

  • Social Media Strategy
  • Content Creation
  • Community Management
  • Copywriting
  • Analytics
  • Canva
  • Figma
  • Short-Form Video
  • Content Planning
  • Audience Growth

AI Tools

Candidates should be comfortable using AI tools for content ideation, drafting, editing, scheduling, research, and content optimization.

Experience with ChatGPT, Claude, Gemini, Canva AI, CapCut AI, Adobe Firefly, or similar platforms is highly preferred.