Product Marketing & Go-To-Market Execution

Company Overview: 

Packizon develops advanced package dimensioning systems that automate the process of selecting packaging materials based on package size, reducing shipping costs, and improving operational efficiency for the logistics industry. Their table-top dimensioning machines capture instant, highly accurate package dimensions and weights, empowering warehouses to eliminate operational bottlenecks and stop costly carrier penalty chargebacks.

Project Description: 

Packizon is seeking a driven, competitive student team to take ownership of a full-cycle business development and Go-To-Market execution project. With their Ideal Customer Profile (ICP), value proposition, and marketing collateral already developed, the team will jump straight into real-world market validation. Students will execute a targeted outbound strategy to connect with warehouse managers, build a sales pipeline, and drive revenue.

Key Deliverables & Learning Objectives:

- Pipeline Generation: Identify and source highly qualified leads within the 3PL, warehouse, and fulfillment sectors.
- Outbound Prospecting: Execute a direct outreach strategy utilizing Packizon's existing marketing collateral to connect with key decision-makers.
- Market Validation & Demo Scheduling: Successfully communicate Packizon's technical ROI to secure meetings and schedule product demos.
- Full-Cycle Sales Execution: Assist in navigating the sales funnel from the initial cold outreach to ultimately closing product sales.
Sonnet 4.6 Low.