Marketing Specialist

Marketing Materials & Graphic Design

· Design and update marketing collateral such as brochures, flyers, one-pagers, presentations, and trade show materials using    Adobe Creative Suite (Photoshop, Illustrator, InDesign).

· Ensure all materials align with brand standards and maintain a consistent visual identity.

Website Content & WordPress Management

· Create, edit, and update website pages, blog posts, landing pages, and media content using WordPress.

· Assist with content formatting, image and video embedding, and basic page layout updates.

· Collaborate with the management team to keep website content accurate, engaging, and customer focused.

Video Content Development (Website & YouTube)

· Assist with the development of video content for the company website and YouTube channel, including marketing videos, customer success stories, project highlights, and company overview content.

· Support video planning activities such as storyboarding, filming assistance, and video editing using Adobe tools (e.g., Premiere Pro, After Effects, or similar).

· Prepare video content for publishing, including thumbnails, titles, descriptions, and basic optimization for web and YouTube platforms.

· Assist with capturing video footage at the office, customer sites, or events as appropriate.

Email Marketing Campaigns

· Assist in the creation and execution of email marketing campaigns using Campaign Monitor or similar email marketing platforms.

· Support list management, basic segmentation, content preparation, and scheduling.

· Review campaign content for branding consistency, clarity, and accuracy prior to deployment.

Social Media Content Development

· Support the creation of social media content for platforms such as LinkedIn and YouTube.

· Develop graphics, short-form video clips, captions, and posts aligned with campaign goals.

· Assist with posting schedules, engagement tracking, and basic performance reporting.

Customer Success Stories & Content

· Assist in developing customer success stories, case studies, testimonials, and supporting video content.

· Help gather project information, draft written content, and support interviews or video capture with Associate stakeholders and customers.

· Repurpose customer success content across the website, email campaigns, social media platforms, and video channels.

General Marketing Support

· Provide assistance with ongoing marketing projects and campaigns.

· Help organize and maintain digital asset libraries, including images, graphics, and video files.

· Perform other marketing-related duties as assigned.