Social Media Marketing Specialist

Social Media Marketing Specialist

Job Summary:

We are looking for a creative and results-driven Social Media Marketing Specialist to manage our social media platforms, create engaging content, and grow our online presence. The ideal candidate will develop marketing strategies, monitor campaign performance, and help increase brand awareness and customer engagement.

Key Responsibilities:

• Create, schedule, and publish content across social media platforms such as Instagram, Facebook, LinkedIn, TikTok, and X.
• Develop and implement social media marketing strategies aligned with business goals.
• Design engaging posts, captions, stories, reels, and promotional campaigns.
• Monitor social media trends, competitors, and audience behavior.
• Respond to comments, messages, and customer inquiries professionally.
• Run paid advertising campaigns and manage social media budgets.
• Track analytics and prepare performance reports using tools like Meta Business Suite or Google Analytics.
• Collaborate with the marketing and design teams to maintain brand consistency.
• Increase followers, engagement, website traffic, and lead generation.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• Experience managing social media accounts for businesses or brands.
• Knowledge of social media platforms, algorithms, and advertising tools.
• Strong communication and content writing skills.
• Basic graphic design or video editing skills are a plus.
• Familiarity with tools like Canva, Hootsuite, Buffer, or Adobe Creative Suite.
• Analytical mindset with ability to interpret social media metrics.