Email Marketing Coordinator

TALD is seeking an Email Marketing Coordinator to assist with the strategy, design, implementation, and ongoing optimization of our email marketing program. This role is ideal for someone who understands that successful email marketing requires thoughtful customer journeys, strong design, audience segmentation, automation, and performance analysis.

The ideal candidate has hands-on Klaviyo experience and can both build the infrastructure and execute the creative. You will be responsible for helping establish best practices, designing email campaigns, creating automated flows, and developing a scalable email strategy that supports TALD's growth.

Responsibilities

Own and manage TALD's email marketing program within Klaviyo

Design and build email campaigns, newsletters, announcements, and promotional sends

Create visually compelling email templates and graphics using Canva and other design tools

Develop and implement automated email flows, including welcome sequences, abandoned inquiries, re-engagement campaigns, onboarding journeys, event follow-up, and lifecycle marketing

Establish audience segmentation strategies to improve personalization and conversion

Build and maintain email calendars aligned with marketing, product, and partnership initiatives

Write and edit email copy, subject lines, preview text, and calls-to-action

Analyze campaign performance and provide recommendations for improvement

Conduct A/B testing to optimize engagement and conversion metrics

Audit existing email practices and identify opportunities to improve deliverability, engagement, and revenue generation

Collaborate with leadership to align email strategy with broader business goals

Qualifications

Demonstrated experience managing email marketing programs in Klaviyo

Experience building automated flows, segments, campaigns, and reporting dashboards

Strong design skills with proficiency in Canva

Strong copywriting and editing abilities

Understanding of email deliverability, list hygiene, and email marketing best practices

Ability to analyze data and translate insights into actionable recommendations

Highly organized with strong project management skills

Comfortable working independently and taking ownership of outcomes

Ideal Candidate

Can both think strategically and execute independently

Has experience building email programs from the ground up

Understands customer journeys and lifecycle marketing

Enjoys balancing creativity with performance metrics

Identifies opportunities for automation and efficiency

Brings proactive ideas to improve engagement, retention, and conversion

Success in This Role

Within the first 90 days, this individual will help establish a scalable email marketing foundation for TALD, including key automated flows, audience segmentation, campaign templates, reporting, and a strategic roadmap for ongoing growth.