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Marketing Social Media Intern

The Laurita Group
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Basic information

Job description

This internship is designed for a college student interested in social media, digital marketing, hospitality,  wellness content, branding, communications, and event storytelling. You’ll work 10 hours per week and gain hands-on experience inside a fast-growing hospitality brand.

 

You will support social media posting, content creation, brand communication, and event marketing using structured weekly workflows.
 

Key Responsibilities (10 Hours/Week)
 

The intern will follow a structured weekly schedule broken into 60-minute blocks:
 

Content Creation + Strategy

  • Assist in planning weekly content themes based on events, initiatives, and brand priorities
  • Research trending audios, hospitality trends, and competitor content
  • Draft early-round captions in a polished brand voice
  • Capture behind-the-scenes content (optional for events)

Digital Asset Management

  • Sort and organize weekly photos/videos into Google Drive
  • Tag and label content by category for easy retrieval
  • Maintain inspiration and brand mood boards
     

Social Media Execution

  • Create basic graphics or story templates via Adobe Express
  • Prepare rough-cut reels using Edits or native editing tools
  • Schedule posts using Meta Business Suite
  • Track weekly analytics including reach, engagement, shares, saves, and follower growth
     

Community Engagement

  • Identify opportunities for brand interaction
  • Save and organize user-generated content
  • Monitor community comments and engagement (draft responses only)
     

Reporting + Communication

  • Submit a weekly 5-bullet summary of progress
  • Communicate needs, ideas, and schedules with the Creative Director and CEO
  • Maintain professional, timely communication throughout the internship
     

Minimum Requirements

  • Current student pursuing a degree in Marketing, Communications, Digital Media, Hospitality, Business, Culinary Arts, or related field
  • Ability to commit 10-15 hours per week consistently
  • Strong writing skills and attention to detail
  • Basic understanding of Instagram, TikTok,  Facebook, and Meta
  • Reliable communication and ability to follow structured workflows
  • Highly organized with the ability to manage digital files
  • A creative mindset and interest in hospitality + food content

 

Preferred Skills (Not Required, But a Plus)

  • Experience with Adobe Express, Canva, CapCut, or Meta scheduling tools
  • Photography or videography interest (iPhone acceptable)
  • Knowledge of social media trends and content formats
  • Strong aesthetic eye for design, color, and layout
  • Experience in hospitality, food service, culinary, wellness, or event planning
  • Google Drive organization skills
  • Basic analytics or data tracking skills
  • Ability to attend occasional events for content capture


 

What You Will Learn

  • How to produce digital storytelling with a lifestyle, wellness, and hospitality brand 
  • Social media strategy for events, culinary content, and lifestyle branding
  • How to support marketing for real clients + real events
  • How to structure content workflows, branding systems, and creative processes
  • Direct mentorship from Founder, Laura + the Creative Team
  • A full behind-the-scenes understanding of culinary and event production