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Ecommerce Marketing Specialist

MARBLE RESTORATION INC
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Looking for a grad. student majoring in marketing to help my ecommerce company receive more organic traffic leading to sales conversions.

My company:  marblecleaningproducts.com is 70 years old and has been on a wordpress/woocommerce platform for 4 years.

The grad. student should have extensive knowledge of SEO/SEM, email marketing, digital advertising, and site merchandising. They leverage UI/UX analytics and A/B testing to maximize conversion rates and customer lifetime value (LTV).

Key Responsibilities:  

  • Traffic & Lead Generation: Plan and execute digital marketing campaigns (social media, email) to drive targeted traffic to my website.
  • Conversion Optimization: Manage site merchandising, product bundling, and on-site promotions to turn visitors into buyers.
  • Analytics & Testing: Utilize tools like Google Analytics and Google Search Console to track user behavior, conduct A/B tests, and make data-driven improvements to the purchase funnel.
  • Cross-Functional Collaboration: Coordinate with creative, IT, and product development teams to ensure brand consistency and seamless online store operations.