Business Development Associate

Job Title:                                             Business Development Associate (BDA) 

FLSA Status:                                        Non-Exempt
Division & Department:                       Corporate                     
Reports To:                                          Manager of Business Development                                        

POSITION SUMMARY

As a BDA, you will be responsible for nurturing and developing leads into qualified sales opportunities, as well as supporting the sales team with prospect development. This role will be a fast-paced challenge, and you will need to bring a positive, go-getter attitude every day. This position is an entry-level new business development role with the trajectory of advancing into a Sales Associate position. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop a strong understanding of GBS products, services, and solutions in order to effectively communicate value propositions to prospective clients and target markets.

• Promote GBS products and services through strategic business development, prospecting, marketing, and communication efforts.

• Conduct phone- and email-based prospecting activities, including HubSpot sequence outreach, utilizing predefined target account lists to identify opportunities and generate interest.

• Generate early-stage demand and qualified leads that contribute to pipeline growth and future sales opportunities.

• Collaborate with Sales Representatives to learn the sales process and develop the skills necessary for a successful transition into a future sales role.

• Utilize CRM platforms to document prospecting activities, maintain accurate client information, and track pipeline progression.

• Leverage business intelligence and data research tools to identify target companies, key contacts, market trends, and prospecting opportunities.

• Utilize AI platforms, including, to conduct account, industry, and market research in support of business development initiatives.

• Assist in the creation of social media content and posts across platforms such as LinkedIn, Facebook, and Instagram to support brand awareness and engagement.
• Provide recommendations and ideas to improve business development processes, outreach strategies, and overall sales performance.

• Utilize Microsoft Office applications and related software tools to support reporting, presentations, communication, scripting, and personal productivity.

• Ensure timely completion of all assigned weekly and monthly reports, activities, and performance tracking requirements.

• Meet or exceed assigned business development goals, activity expectations, and performance metrics while providing requested updates and reports to management.

• Participate in sales and marketing events, including tradeshows, seminars, networking functions, and customer engagement activities, as needed.

• Perform additional duties and responsibilities as assigned to support departmental and organizational objectives.

QUALIFICATIONS (Knowledge, Skills, and Ability Requirements)

• Bachelor’s Degree preferred
• Previous inbound or outbound sales development experience [1-2 years] preferred
• Coachability: You constantly want to improve and are open to constructive feedback.
• Flexibility to adapt to change and thrive in a fast-paced environment
• Experienced in utilizing the PC, Microsoft Office and the internet for presentation, business software, project management, and all forms of communication. 
• Effective verbal/written communication skills. Ability to communicate in a professional manner when dealing with customers, partners, etc.
• A strong goal orientation
• Good organizational skills and follow-through.

SUPERVISORY RESPONSIBILITIES

Does this job have supervisory responsibilities?  No

Are there subordinate supervisors reporting to this job? No

Are there other non-supervisory employees who report directly to this job? No

 

CERTIFICATES, LICENSES, REGISTRATIONS, OTHER

 

None required, but any type of degree or certification would be desired.