Sales Development Representative

SUMMARY:

Placer.ai is looking for a high-performing, driven Sales Development Representative (SDR) to play a critical role in building our outbound revenue pipeline. In this role you will develop a deep understanding of prospect business challenges and align Placer's best-in-market location intelligence platform to their specific needs. You will own your outbound prospecting motion end-to-end by identifying high-value target accounts, crafting compelling outreach, and converting prospects into qualified opportunities. 

The SDR role is a high-visibility, high-impact position that serves as the engine of our sales organization, owning the top of the funnel from first touch to qualified pipeline. Sales Development Representatives drive top-of-funnel growth through strategic account targeting, multi-channel outreach, and rigorous prospect qualification, applying independent judgment at every stage to ensure the right opportunities enter the pipeline. SDRs are a vital and strategic part of Placer's revenue organization.

RESPONSIBILITIES:

• Own outbound prospecting motion end-to-end: independently develop target account lists, identify key decision-makers, and execute multi-channel outreach (phone, email, LinkedIn) to generate qualified pipeline from outbound channels.
• Drive outbound activity with discipline and consistency; exercise judgment in prioritizing accounts and outreach to each prospect's role, industry, and business context.
• Book qualified meetings through strategic outbound prospecting and targeted outreach: take ownership of meeting quality and prospect readiness prior to handoff to Account Executives.
• Partner closely with Account Executives to build qualified outbound pipeline: collaborate on strategic account mapping, develop shared prospecting plans for the Book of Business, and ensure seamless handoffs that set the Account Executive up for success.
• Develop and continuously deepen knowledge of the Placer platform, industry trends, and location analytics data in order to serve as a credible resource for prospects.
• Research and identify relevant market insights and prospect-specific data to personalize outreach and articulate the tangible value of Placer's platform to each prospect's unique context.
• Take ownership of pipeline metrics — track outreach activity, conversion rates, and meeting quality; use that data to independently iterate on your prospecting approach and continuously improve outcomes.