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Content Creator & Community Lead

Huxley
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Why Huxley

Huxley is the 2nd fastest-growing energy drink in the natural channel. Our cans are on shelves at Whole Foods, Sprouts, Kroger, Albertsons and thousands of stores across the country, and we’re proving that natural energy belongs in everyone’s hand.

 

As employee #4, you’re not joining an established brand. You’re shaping one. The voice, the personality, the look, and the community. You set the standard that defines Huxley for the next decade. If you want the creative freedom you can’t get at a bigger company, the impact of seeing your work hit shelves in weeks (not quarters), and the chance to point at a national brand five years from now and say "I built that voice," then keep reading.

 

The Role

You are the voice and face of Huxley.

 

You’ll generate the content, star in it, ship it, and build the community around it. TikTok, Instagram, LinkedIn — all yours. You’ll seed creators, attend events, reply to DMs, write captions that earn the stop-scroll, and turn every product moment into a piece of content.

 

We’ll teach you analytics if you need. We’ll build process around you. What we can’t teach is the instinct to want to be the voice of a brand you love. If you have that, this seat is yours to build.

 

This role IS for you if…

  • You light up at the idea of being the face of a fast-growing brand
  • Your camera roll already has more content drafts than your to-do list has bullets
  • You’d rather ship five things this week than perfect one
  • You thrive in early-stage pace and ambiguity
  • You’d be doing this on your personal account anyway

 

This role is NOT for you if…

  • You want to run someone else’s content from a calendar
  • "On camera" makes you uncomfortable
  • You’d rather "strategize" than ship
  • You’re looking for a brand that hands you a finished playbook

 

What You’ll Do

  • Be the on-camera face of Huxley. Reels, TikToks, BTS, founder interviews, day-in-the-life, taste tests. You in front of the lens every single week.
  • Generate the ideas. Hooks, formats, series, campaigns. You’re the creative engine, not the executor of someone else’s brief.
  • Film, edit, ship. End-to-end ownership of every piece. You write the captions and you press post.
  • Build the TikTok flywheel. Seed creators with product, find the ones who perform, deepen relationships that work. Run our creator and affiliate program from scratch.
  • Be the voice in DMs and comments. Make a customer feel like Huxley is a friend.
  • Show up at events. Activations, demos, industry events. Turn every one into content.
  • Spearhead the weekly social plan. Lead the team huddle on what’s shipping that week.
  • Watch what’s working. We’ll teach you our analytics. The instinct of "this isn’t landing, let’s try X" has to come from you.

 

Who You Are

  • A natural on camera. You engage, you don’t perform.
  • A creator first. Your personal social already proves you do this for fun.
  • Obsessed with brands. You can name three brands whose social you study, and exactly why.
  • A short-form video editor. CapCut, Premiere, wherever you do your best work.
  • A sharp copywriter. You can write a caption that earns the stop-scroll.
  • Trend-fluent. You see what’s coming before it peaks and know which trends fit Huxley’s voice.
  • Self-starting DNA. You don’t wait for the brief. You see the gap and fill it.
  • A system-builder by instinct. We don’t have a content calendar yet. You’ll build one. We don’t have a creator program yet. You’ll start one.
  • Energized by startup pace. Building something from scratch is what gets you out of bed.
  • Playing the long game. The story you want to tell five years from now is "I built this brand," not "I held this title."

 

Nice to Have

  • TikTok Shop and TikTok Live experience
  • Experience working with influencers and affiliates
  • Design fluency (Figma, Canva, Adobe)
  • Track record of taking a social account from under 5k to over 100k followers

 

Location & Travel

Remote, anywhere in the continental US with access to major chains Huxley is sold in for in-store content. 10–20% travel for events, demos, and retailer activations.

 

Compensation & Perks

  • Base salary: $50,000–$75,000, depending on experience
  • Quarterly performance bonus tied to measurable growth and revenue KPIs (more upside the more you grow the brand)
  • Health insurance
  • Unlimited PTO
  • Creative freedom you can’t get at a bigger brand
  • A founder who will champion your taste
  • All the Huxley you can drink

 

How to Apply

This isn’t a traditional role, so our application isn’t either.

  • Phase 1 — Intro Video + Questionnaire. Record a 60–90 second video, then fill out a short questionnaire about your experience. Be yourself. Tell us why you want to be the face of Huxley.
  • Phase 2 — Content Challenge. We’ll send you a Huxley sample pack. Make and submit two original short-form videos starring you that have the potential to go viral. Show us what you’ve got.
  • Phase 3 — Team Interview. Meet the team. Talk shop.

 

If you read this far and got excited, you’re our person. Apply now here: https://w2q9t23jhsp.typeform.com/to/BCNWvTp3