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Public Relations Account Executive

SutherlandGold is a PR agency specializing in the tech industry where ambitious, creatives hit go. We’re dedicated to the art of storytelling and helping companies own their narrative to inspire action in their target audience. We work with market leaders and soon-to-be change makers to develop positioning and establish their thought leadership in their field.

We are looking for a skilled communications professional with 1-3 yrs post greaduation and B2B tech experience to join our team as an Account Executive. Account Executives (AEs) are responsible for driving the implementation of PR campaigns. In this role, you will:

  • Work within a team to execute account activities laddering up to larger plans.
  • Play key role in account activities including media relations, social media, research and client program implementation, etc.
  • Responsible for executing and/or overseeing a variety of client program activities including research, media monitoring, and establishing relevant relationships on behalf of clients
  • Contribute to media program, ensuring overall strategy is executed with an attention to detail and knowledge of client and media landscape.
  • Draft thorough, concise pitches to media for client announcements and pitching efforts.
  • Consistently secure media coverage, interviews and opportunities for clients.
  • Develops drafts of client documents including press releases, Q&As, fact sheets, social media posts, results reports, activity reports, etc. and proofs all documents for thoroughness and accuracy before providing to other team members or client for review
  • Leveraging clients’ extensive data to conceive and drive stories apart from traditional news milestones
  • Point person on client teams for executive speaking and awards; able to organize program and oversee submission process as well as support drafting materials.

What we are looking for in a candidate:

  • 1-3 years of experience in a public relations agency post graduation
  • B2B Tech experience required - cybersecurity, AI, fintech, enterprise
  • Understanding of the B2B tech media landscape
  • Proactive, reliable, responsible and accurate with an attention to detail.
  • Ability to multi-task and manage priorities in a fast-paced and highly collaborative team environment.
  • Ability to adapt to a constantly changing environment and successfully meet multiple daily deadlines.
  • Excellent verbal and written communication skills.nd specific work location.