Social Media Manager

About Lee Steinberg Law Firm

Lee Steinberg Law Firm is a Michigan based personal injury law firm with its main office located in Southfield. The firm represents individuals and families across Michigan and is known for its client first approach and strong results. We are seeking a creative and performance focused Social Media Manager to help grow our digital presence and support case acquisition efforts across key social platforms.

Role Overview

The Social Media Manager will be responsible for creating, managing and optimizing both organic and paid social media content. This role requires hands-on experience with content creation display advertising and paid social campaign execution. The ideal candidate understands how social media supports brand awareness engagement and leads generation for a personal injury law firm.

Social Media Manager - Key Responsibilities

• Create and manage organic social media content for YouTube, Instagram, Facebook TikTok and LinkedIn.
• Design and produce display ads and paid social creative aligned with campaign goals.
• Launch manage and optimize paid social campaigns across platforms including audience targeting creative testing and budget pacing.
• Develop short form and long form video content tailored to each platform.
• Collaborate closely with marketing leadership to align social media efforts with broader marketing initiatives.
• Monitor performance metrics and provide regular reporting on engagement reach and conversion trends.
• Stay current on platform updates social trends and best practices.
• Ensure all content complies with legal advertising guidelines and firm brand standards.

Social Media Manager - Qualifications

• Two to three years of experience managing social media for a brand or agency.
• Proven experience creating display ads and running paid social campaigns.
• Knowledge of SEO principles, keyword research techniques.
• Strong content creation skills across YouTube Instagram, Facebook, TikTok and LinkedIn.
• Experience with short form video editing and creative testing.
• Legal or personal injury marketing experience preferred.
• Strong understanding of social media analytics and performance optimization
• Excellent communication organization and time management skills.
• Experience with Hootsuite or a similar tool.
• Experience with Canva or a similar tool.