Marketing & Activation Specialist, Butler University

Job Summary

Bon Appetit is seeking a full-time hourly Marketing & Activation Specialist to support the execution of marketing materials, social media content, in-café communications, and dining activations across the dining program.

This hands-on role works under the direction of the Marketing Director to help bring campus dining promotions, campaigns, events, and guest engagement efforts to life. The ideal candidate is creative, organized, dependable, detail-oriented, and comfortable engaging with students and guests during dining events and activations.

The role is primarily focused on activation setup and tear down, guest engagement, content creation, design support, collateral development, signage updates, and event documentation. It is well suited for a developing marketing professional or hands-on creative communicator who enjoys bringing ideas to life through polished execution, visual storytelling, social media content, and interactive campus experiences.

Essential Duties and Responsibilities

Marketing Activation Support

• Assist with the setup, execution, and tear down of dining activations, pop-ups, tabling events, sampling events, station takeovers, student engagement activities, and special promotions.
• Prepare and organize activation materials, including signage, table displays, promotional items, décor, giveaways, printed collateral, and interactive event supplies.
• Engage with students and guests during activations in a friendly, confident, and professional manner.
• Support interactive elements such as sampling, voting, games, surveys, prize wheels, feedback prompts, and other engagement activities.
• Capture photos, short videos, guest interactions, and behind-the-scenes moments during events.
• Assist with post-event cleanup, supply organization, and basic documentation of event highlights.

Design & Collateral Development

• Assist with the development of print and digital marketing materials using approved templates, brand standards, and direction from the Marketing Director.
• Create or update flyers, table tents, posters, menu inserts, digital slides, QR code signs, labels, social graphics, and other guest-facing collateral.
• Help prepare materials for printing, posting, digital display, or social media use.
• Maintain consistency with visual standards, tone, and brand voice.
• Review materials for basic accuracy, spelling, grammar, formatting, and visual consistency before sharing for approval.
• Organize working files, templates, photos, graphics, and final collateral assets.

Social Media & Content Generation

• Assist with creating photo and video content for Butler Dining social media channels.
• Capture timely, student-centered content across dining locations, events, menu features, and campus moments.
• Help produce short-form videos, reels, stories, posts, and simple captions under the direction of the Marketing Director.
• Identify content opportunities during events and daily dining operations.
• Participate in content capture by engaging with students, associates, chefs, and guests when appropriate.
• Help maintain a bank of usable photos, videos, and content ideas for future use.

Signage & In-Café Communications

• Print, post, update, and remove marketing materials across dining locations as directed.
• Monitor assigned dining areas for outdated, missing, damaged, or inaccurate signage and help make updates.
• Assist with maintaining clean, current, and visually consistent guest-facing communications.
• Help organize signage supplies, display materials, table tents, poster holders, and other marketing tools.
• Support routine updates to in-café promotional materials, event signage, menu messaging, and campaign collateral.

Student Engagement & Feedback Support

• Assist with student-facing engagement activities such as Dining Committee events, feedback boards, tabling, surveys, and promotional activities.
• Help collect student feedback during activations or assigned engagement efforts.
• Support the promotion of dining programs, meal plan education, sustainability initiatives, wellness events, cultural collaborations, and special dining moments through prepared materials and event execution.
• Serve as a positive and approachable Butler Dining representative during guest-facing activities.

General Marketing Support

• Maintain organized marketing supplies, collateral files, photo folders, and event materials.
• Assist with basic tracking of event participation, photo/video assets, QR code use, or feedback responses when assigned.
• Support day-to-day marketing tasks connected to promotions, events, content creation, and guest communications.
• Perform other marketing, activation, content, and collateral support duties as assigned.

Qualifications

Required

• Prior experience or demonstrated interest in marketing, communications, social media, graphic design, hospitality, events, customer service, or campus engagement.
• Strong verbal and written communication skills.
• Comfortable engaging with students, guests, and team members in person.
• Comfortable helping capture or appear in social media content when appropriate.
• Strong attention to detail, including spelling, grammar, formatting, and visual presentation.
• Organized, dependable, and able to follow direction, timelines, and brand standards.
• Willingness to assist with hands-on event setup, tear down, signage placement, and activation support.
• Basic familiarity with social media platforms such as Instagram, Facebook, or similar platforms.
• Basic computer skills, including Microsoft Office

Preferred

• 1–3 years of experience in marketing, communications, social media, events, graphic design, hospitality, customer service, campus engagement, or a related field.
• Experience with Canva, Adobe Creative Suite, photography, video editing, or other design/content tools.
• Experience creating social media content for a brand, organization, school group, club, or business.
• Experience working in food service, hospitality, retail, higher education, campus life, events, or student organizations.
• Interest in food, sustainability, wellness, hospitality, social media, or campus communications.
• Public speaking, tabling, ambassador, orientation leader, student organization, or peer leadership experience.
• Equivalent combinations of education, experience, student leadership, freelance work, internship experience, portfolio-based work, or hands-on creative experience will be considered.

Physical Requirements

• Ability to stand and move around during events and activations.
• Ability to lift, carry, set up, and tear down light marketing materials, signage, displays, tabling supplies, and event materials.
• Ability to move between campus dining locations as needed.
• Ability to work occasional evenings or weekends based on campus events, activations, or business needs.