New Dealer Specialist

The New Dealer Specialist builds and manages a pipeline of prospective dealers through proactive outbound outreach to domestic and Canadian businesses. This role also handles inbound inquiries from businesses interested in partnering with DR Power Equipment and Generac, tracks account activity in CRM, and supports the dealer onboarding process in collaboration with the Dealer Account Manager team.

Job Description

Major Responsibilities

Field inbound phone calls from the Dealer Acquisition queue from businesses interested in partnering with DR Power Equipment for retail sales and/or service locations.

Conduct outbound cold calls to domestic and Canadian businesses to generate interest in partnering with DR Power Equipment for the sale and servicing of DR Power Equipment and Generac products.

Present partnership opportunities and review contract documentation with prospective business owners.

Develop and maintain prospect lists of potential dealers using information from ad inquiries, trade shows, direct mail responses, aged leads, dealer resellers, business directories, websites, and other sources.

Build and manage a pipeline of prospective dealers through active prospecting and reactivation of dormant accounts.

Maintain accurate and up-to-date account and activity records within the CRM system.

Meet or exceed daily call volume expectations and performance metrics related to new dealer acquisition and revenue goals.

Deliver high-quality customer support in alignment with defined service and quality standards.

Support the new dealer onboarding process in collaboration with the Dealer Account Manager team.

Minimum Job Requirements

High School Diploma or GED equivalent required 

Minimum 1 years of sales experience 

Preferred Job Requirements

Associate’s degree or equivalent relevant experience.

Previous experience using SAP or a comparable ERP system.

Prior cold-calling or outbound sales experience.

Strong working knowledge of Microsoft Office Suite.

Our Commitment to Fair Pay:

DR Power, a Generac company, is committed to maintaining fair and equitable compensation practices in alignment with pay transparency. We evaluate compensation using objective criteria, including experience, skills, market data, and internal equity, to support consistency and fairness across our workforce.

Compensation: $20.44 - $28.62 per hour

This role is eligible for a target bonus opportunity based on individual and/or company performance and achievement of established goals. Bonus eligibility and payout are not guaranteed.