Sales / Marketing Associate

Job Title:  Sales / Marketing Associate   

Work Location: Shrewsbury, MA

Job Summary:

We are looking for a seasoned IT Services Sales associate to drive revenue growth, build strategic client relationships, and lead a team of Business Development Associates (BDAs) focused on lead generation and pipeline creation. The role requires working in night shifts (US time zones) and owning end-to-end sales from lead generation to closure.

Key Responsibilities

• Drive end-to-end sales strategy for IT consulting / Staffing business
• Lead and manage a team of BDAs (lead generation / inside sales team)
• Build a strong sales pipeline through outbound strategies (cold calling, email campaigns, LinkedIn)
• Convert leads into direct clients / MSP / VMS accounts
• Own revenue targets, closures, and account growth
• Mentor BDAs on pitching, prospecting, and client engagement
• Collaborate with recruitment/delivery teams for successful fulfilment
• Handle MSA/SOW negotiations and pricing strategies
• Track and improve conversion ratios, pipeline health, and team productivity

Required Skills

• Understanding of  IT consulting / Staffing Sales
• Strong experience managing BDA / SDR / Inside Sales teams
• Proven track record in client acquisition & revenue generation
• Deep understanding of lead generation funnels & outbound sales
• Expertise in MSP, VMS, Direct Client acquisition
• Comfortable working in night shifts (US time zones)
• Strong leadership and team mentoring skills

Preferred Experience

• Experience in scaling staffing business / setting up new regions
• Exposure to digital hiring trends, niche skills hiring (AI, Cloud, Cybersecurity)
• Background in Tier-1 staffing firms / large consulting organizations

KPIs / Success Metrics

• Revenue & closures
• Pipeline generated by BDAs
• Lead-to-client conversion rate
• New client acquisition
• Team performance & productivity