Retail Sales Manager

Retail Sales Manager  

Redwood Outdoors is an exciting e-commerce company specializing in premium Outdoor Saunas and Cold Plunge Tubs. We are looking for an experienced Retail Sales Manager to join our team at our brand-new showroom in Salt Lake City, UT. As Retail Sales Manager, you will lead Salt Lake City’s showroom end‑to‑end, building a consultative, customer‑first sales culture, driving revenue and conversion, and delivering an elevated in‑store experience that reflects Redwood Outdoors’ premium brand. 

What You'll Do in the Role:  

Retail & Showroom Leadership 

Lead, coach, and develop all Salt Lake City based employees  

Establish clear performance expectations aligned with revenue, conversion, and customer satisfaction goals 

Foster a consultative, customer-first sales culture that reflects Redwood Outdoors’ premium brand 

Conduct regular 1:1s, performance reviews, and ongoing coaching 

Sales Strategy & Performance 

Own Salt Lake City showroom sales performance, including revenue, conversion rates, and incentive effectiveness 

Train showroom team on how to sell our saunas and cold plunges 

Partner with leadership to align showroom sales strategy with ecommerce and inside sales efforts 

Analyze showroom sales data to identify trends, opportunities, and areas for improvement 

Support the rollout of new products, pricing updates, and promotions within the Salt Lake City retail location 

Local Market Development  

Partner closely with the Marketing team to drive local demand and brand awareness in the Salt Lake City market 

Identify and develop local partnerships (fitness studios, wellness brands, community groups) to drive showroom traffic 

Collaborate with marketing to execute in-store events and activations to increase foot traffic and engagement 

Act as the face of Redwood Outdoors locally, building relationships and expanding our presence within the community 

Provide on-the-ground feedback to Marketing to help refine campaigns, messaging, and targeting for the local market 

Customer Experience Excellence 

Act as an in-person expert for customers visiting our showroom, offering personalized assistance in selecting the right sauna or cold plunge to meet their needs. 

Develop an in-depth understanding of Redwood Outdoors’ premium outdoor products to confidently address customer questions, guide them through product benefits, and support their buying journey. 

Ensure a consistent, elevated customer experience within the showroom 

Set standards for in-person engagement, follow-up, and full-cycle customer ownership 

Act as an escalation point for complex customer inquiries, ensuring timely and thoughtful resolution 

Operational & Retail Excellence 

Oversee location operations including staffing models, scheduling, opening/closing procedures, and compliance 

Partner with Operations and Warehouse teams to ensure smooth order fulfillment and delivery coordination 

Ensure showroom is consistently organized, visually compelling, and aligned with brand standards 

Support inventory processes, merchandising standards, and retail operational best practices 

Hiring, Training & Onboarding 

Lead hiring efforts for sales roles at the Salt Lake City location as expansion continues 

Develop and maintain training programs for Retail Sales Experts, including product knowledge, consultative selling, and systems training 

Ensure new hires are onboarded efficiently and set up for long-term success 

Cross-Functional Collaboration 

Collaborate closely with Inside Sales, Marketing, Operations, and People & Culture teams 

Communicate feedback from your team to inform product improvements, customer insights, and marketing strategies 

Support company-wide initiatives, pilots, and process improvements related to retail growth 

What You'll Need for the Role: 

5+ years of hands‑on retail or showroom leadership experience, preferably in luxury, wellness, fitness, or premium consumer products. 

Proven proficiency running a single retail location end‑to‑end, including staffing, scheduling, floor coverage, and day‑to‑day operations. 

Strong understanding of consultative, relationship‑driven sales with full ownership of the customer experience from first interaction through post‑sale follow‑up. 

Demonstrated ability to coach, motivate, and develop high‑performing in‑store sales teams. 

Excellent communication, leadership, organization, and time‑management skills. 

Comfortable using CRM systems, sales tools, and retail operational software to track performance and manage workflows. 

Work Schedule: 

Wednesday-Sunday, 11am-7pm MDT 

Work Location: 

Salt Lake City Showroom: 660 S 400 W, Salt Lake City, UT 84101 

Compensation: 
As required by various pay transparency laws, we share a competitive range of compensation for candidates hired into this position. However, pay is influenced by factors specific to applicants, including but not limited to skill set, level of experience, and certification(s). 

Base Salary: $65k-$75k 

Bonus: $2,000/month based on performance to store targets 

Company Bonus Plan 

Benefits: 

Comprehensive health benefits package including Regence medical, Delta Dental, VSP vision, life insurance coverage, and long-term disability - multiple plan options including fully paid plans by Redwood Outdoors-Medical starts within 30 days of start date! 

401k with Company Match after 6 months of employment 

$400 towards Learning and Development 

FREE Sauna or Cold Plunge after 12 months of employment + 50% all accessories 

$150 Desk stipend for upgrading your basic workstation 

Fully stocked snacks 

Paid time off, including vacation days, sick days, and federal holidays 

A dynamic and supportive work culture focused on teamwork and success 

Industry: 
Retail Health and Personal Care Products 

Employment Type: 
Full-time, Salaried, Exempt 

Redwood Outdoors is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination based on age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation. We actively promote equality of opportunity for all with the right mix of talent, skills, and potential. We welcome applications from a wide range of candidates, and selection will be based on individual merit alone.