Athlete Outreach Direct Marketing Intern

Perfect World Hockey Training (PWHT) is seeking a highly motivated Athlete Outreach & Direct Marketing Intern to help design, execute, and refine a direct mail marketing campaign targeting high-level youth hockey players and their families.

This is not a traditional social media internship. This role is centered around real-world direct response marketing, copywriting, psychology, customer acquisition, and campaign optimization inside a rapidly growing hockey performance company.

The intern will play a major role in building and improving a handwritten outreach system designed to book consultations for PWHT’s two training facility locations. The position will involve writing and refining personalized handwritten letters, organizing campaigns, tracking response data, and conducting ongoing A/B testing to improve campaign performance over time.

The ideal candidate is someone who is genuinely interested in:

• Marketing psychology
• Copywriting
• Entrepreneurship
• Direct response marketing
• Consumer behavior
• Sales systems
• Sports business
• Analytics and testing

This internship is designed to provide hands-on experience with real business growth initiatives and real performance metrics.

Responsibilities

• Design and execute handwritten direct mail campaigns
• Write and refine marketing copy and messaging
• Conduct A/B testing on headlines, offers, formatting, and calls-to-action
• Research and organize prospect lists of high-level hockey athletes and families
• Maintain campaign tracking systems and response data
• Analyze campaign performance and identify areas for improvement
• Collaborate with leadership on campaign strategy and messaging
• Ensure all outreach meets PWHT quality and personalization standards

Performance Expectations / KPIs

• Consistently execute high-quality personalized outreach
• Mail approximately 75–100 personalized letters per week
• Continuously improve campaign effectiveness through testing and iteration
• Assist in increasing consultation booking rates over time
• Develop and present new campaign ideas and hypotheses regularly
• Maintain high standards of professionalism, detail, and organization

Essential Skills

• Strong written communication skills
• High attention to detail
• Strong work ethic and consistency
• Ability to work independently
• Organized and reliable
• Curious and analytical mindset
• Ability to accept feedback and iterate quickly
• Interest in marketing, psychology, business, or entrepreneurship
• Interest in hockey or sports performance is preferred but not required
• Good handwriting

Compensation

This internship includes compensation of up to $20,000 over a 6-month period based on execution, consistency, and overall campaign contribution.

This position is ideal for someone who wants real responsibility and wants to learn how direct response marketing and customer acquisition actually work inside a high-performance business environment.