Business Development & Marketing Manager

Business Development & Marketing Manager

Summary:  Develop, market, & sell proprietary production analytic software called Production Pulse.

The role integrates business development, marketing strategy, industry intelligence, and executive reporting to ensure alignment between market demand and long-term strategic growth.

This individual is responsible for revenue development, marketing communications, collateral materials, website oversight, testing capability positioning, and structured executive-level reporting on market conditions and pipeline health.

Essential Duties & Responsibilities: 

Production Pulse Reporting & Executive Communication

• Develop and deliver recurring Production Pulse reports to the President including:
  • Pipeline value and forecast accuracy
  • Revenue projections by market segment
  • Margin trends and pricing pressures
  • Industry and competitive intelligence
• Identify strategic risks and growth opportunities.
• Provide data-driven recommendations for capital investment, capacity expansion, or market repositioning.

Business Development & Revenue Growth

• Expand Production Pulse business with new and existing customers.
• Develop strategic account plans aligned with company growth objectives.
• Conduct market research and provide recommendations on:
  • New product opportunities
  • Emerging industries
  • Geographic expansion
  • Pricing strategy
• Manage quoting, pricing strategy, cost analysis, and contract negotiations.
• Support ERP and CRM data accuracy for forecasting and performance tracking.

Marketing Strategy & Brand Leadership

• Lead development and execution of Production Pulse’s marketing strategy.
• Oversee creation and maintenance of:
  • Brochures and sales collateral
  • Capability statements
  • Trade show materials
  • Technical sheets
  • Digital content
• Ensure all materials reflect Production Pulse’s production strengths and testing capabilities.
• Manage and continuously improve company website:
  • Content updates
  • SEO optimization
  • Technical capability positioning
  • Industry messaging
  • Customer-focused content strategy
• Evaluate and implement new communication technologies and marketing platforms.
• Track marketing KPIs include:
  • Lead generation
  • Website performance
  • Campaign ROI
  • Conversion rates

 Industry Intelligence & Competitive Analysis

• Track competitor activities including:
  • Technology investments
  • Testing capabilities
  • Pricing changes
  • M&A activity
• Deliver structured industry summaries as part of Production Pulse reporting.
• Recommend strategic positioning adjustments based on industry movement.

Cross-Functional Collaboration

• Work closely with Production, Quality, Finance, and Operations to ensure alignment between:
  • Sales forecasts 
  • Marketing messaging and actual capabilities
  • Pricing strategy and cost structure
• Maintain professional, results-oriented communication.
• Ensure adherence to ISO 9001, AS9100, and CMMC procedures.
• Foster a culture of collaboration, accountability, and data-driven decision-making.

SUPERVISORY RESPONSIBILITIES:

This position does not have direct reports but provides leadership and coordination across sales, marketing, and cross-functional initiatives.

EDUCATION AND/OR EXPERIENCE:

• Four-year college degree
• Technical or industrial manufacturing background preferred

REQUIRED SKILLS & COMPETENCIES

• Strong strategic thinking and executive communication skills.
• Proficiency in Microsoft Office.
• Ability to analyze financial and margin data.
• Strong organizational and multi-project management skills.
• High energy, proactive, and results-oriented mindset.

PHYSICAL REQUIREMENTS:

• Ability to sit at a computer for extended periods.
• Periodic travel required (customers, trade shows, suppliers).
• Must be able to communicate effectively.

PERSONAL PROTECTIVE EQUIPMENT:

When on the shop floor must wear safety glasses.