Client Engagement & Social Media Coordinator

Client Engagement & Social Media Coordinator (Part-Time, Remote)

Gridiron Benefits

Gridiron Benefits is a pro-athlete consulting firm that works exclusively with former NFL players to secure post-career disability and benefits. We operate at the intersection of sports, healthcare, and client advocacy—working directly with professional athletes and high-level stakeholders.

We are looking for a sharp, proactive Social Media & Client Engagement Coordinator to help convert social media engagement into real business relationships and referral opportunities.

This is not a passive “posting” role—this is a front-line client acquisition and relationship-building position conducted through social platforms, specifically within the NFL ecosystem.

About the Role

We are looking to fill this position immediately during the month of May.

Gridiron Benefits has been successfully operating for over 6 years, and we have recently begun to significantly ramp up our social media presence and engagement.

This role is intended to be a long-term position for the right candidate, with meaningful opportunity for growth as our platform and outreach efforts continue to expand.

The ideal candidate is someone who is looking to hold this position for a minimum of 12 months and is open to growing with the role over time.

Role Logistics

This position is fully remote.

While this position operates remotely, candidates are expected to be willing to occasionally create content in-person at events or activations as needed. All reasonable travel and related expenses will be covered.

Core Responsibilities

1) Social Engagement & Relationship Building

Actively engage with users interacting with our Instagram and social media content (likes, comments, follows)

Initiate professional, personalized outreach in response to engagement (e.g.,
“Appreciate the support, Coach. If you’re ever connected with any former NFL guys who might need help navigating benefits, we do offer a referral program for successful claims.”)

Tailor tone appropriately (Coach, Sir, Ma’am, Name, etc.) based on the individual

Communicate confidently with individuals connected to the NFL space

2) NFL-Focused Lead Identification & Referral Development

Evaluate social media profiles of individuals who engage with our content to identify potential referral sources connected to former NFL players

This includes reviewing profiles, bios, and recent activity to assess proximity to the NFL ecosystem and potential value as a referral source

Use judgment to assess individuals such as:

Former NFL players

Coaches (college or professional)

Trainers / facility operators

Agents or player representatives

Individuals working in player-adjacent roles

Conduct light research when needed (profile review, quick search)

Introduce our referral program naturally and selectively, without sounding scripted or overly promotional

Help generate inbound opportunities through consistent, intelligent engagement

3) Content Creation

Create 2 social media posts per week aligned with business goals

Develop content that resonates specifically with the NFL audience

Operate with creative freedom while maintaining a professional and credible brand presence

What We’re Looking For

Prior or current experience managing social media or creating content for a business or organization

Strong written communication skills (clear, polished, professional tone)

High attention to detail—grammar, spelling, and messaging matter in a client-facing role

Comfortable interacting with high-profile individuals via social media platforms

Strong judgment in how and when to engage different individuals

Highly Preferred:

Strong interest in football / NFL

Working knowledge of the NFL ecosystem and player network

High social awareness and ability to read situations appropriately

Bonus:

Comfortable escalating conversations when appropriate (including occasional phone outreach)

Who This Role Is Ideal For

Someone who enjoys real interaction—not just posting content

Someone interested in sports, business development, and client acquisition

Someone excited about working within the NFL ecosystem

Someone motivated by performance-based upside tied to results

Time Commitment

Approximately 8–12 hours per week

Flexible schedule, but responsiveness is important
(timely engagement significantly increases success in this role)

Compensation

$15/hour base

Substantial commission upside tied to clients generated that result in successful claims

This role has real earning potential for someone effective at identifying and developing relationships within the NFL network.

Additional Context

Success in this role comes down to:

Speed of engagement

Quality of communication

Judgment in identifying the right people to pursue

Strong candidates will demonstrate an ability to introduce business context naturally into casual social interactions, without coming across as scripted or overly promotional.

Application Instructions (Required)

All application materials should be submitted through the Handshake platform, however if you encounter any technical issues or file size limitations, you may alternatively submit via email to: tdibenedetto@GridironBenefits.com

To be considered for this position, please submit the following:
1) A current resume
2) In lieu of a cover letter, please fulfill the four (4) prompts below, submitted in a single document (PDF preferred) 

1) Social Media Engagement Scenarios
Your responses should reflect: Professional but natural tone ; Strong judgment in how to approach each individual ; Ability to introduce our services and referral program appropriately

Provide an example of how you would respond (via Instagram comment reply or Instagram DM) in each of the following situations:

a) An employee from an athlete training facility engages with (likes) one of our Instagram ads (DM Reply)

b) A wife or female significant other of a former NFL player engages with (likes) one of our Instagram ads (DM Reply)

c) A former NFL player comments on one of our posts with:

“What’s the process?” (public visible comment reply)

“I’m interested” (public visible comment reply)

“Hey how are ya’ll doing?” (public visible comment reply)

2) Content Creation Sample

Please generate one sample Instagram post that you believe would align with our brand and audience.

Please review our Instagram page: @GridironBenefits before completing this task. 

Your sample should reflect the type of content you would create as part of your 2 weekly posts. Your sample should be consistent with the tone, style, and messaging reflected on our page

3) Prior Work Samples

Please include examples of prior social media content you have created that best represent your capabilities.

4) A brief note detailing what excites you about the role

All application materials should be submitted through the Handshake platform, however, if you encounter any technical issues or file size limitations, you may alternatively submit via email to: tdibenedetto@GridironBenefits.com