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Content Creation & Social Media Summer Intern (NYC Health & Wellness Startup)

Content Creation & Social Media Summer Intern

Type: Full-Time Summer Internship
Location: In Office — Manhattan, New York City
Company: DEEPS

DEEPS is a science-forward sleep brand creating thoughtfully designed products to help people sleep better and feel their best. We are building a premium consumer brand at the intersection of wellness, product, and performance-driven marketing, with a strong focus on clear messaging, thoughtful creative, and disciplined execution. We have been featured in various publications including the Daily Beast, Vogue, Glamour, Byrdie.

As a small and growing team, we care deeply about how the brand shows up across content, social media, creator partnerships, and paid creative. We move quickly, but we care just as much about clarity, consistency, and brand fit.

About the Role

We are looking for a Content Creation & Social Media Intern to support social/internal content execution and creator sourcing this summer from our Manhattan office.

This role is ideal for someone interested in content marketing, social media, creator marketing, and consumer brands. You will help support the systems that keep our content pipeline moving — from organizing assets and preparing first-pass content drafts to researching and screening creators that fit our brand and audience.

This is a structured role built around clear guidelines, defined processes, and close collaboration with the team. We are looking for someone who can execute thoughtfully, stay organized, and help us move faster without compromising quality.

There is room to contribute ideas and observations, but the primary goal of this role is strong execution within an established framework. We also care a lot about personality and team fit — we value people who are positive, engaged, collaborative, and excited to contribute to the energy of a small in-person team.

What You’ll Do

Support the creation of first-pass social/content drafts based on brand guidelines
Help adapt existing campaign messaging into different formats such as captions, stories, and post concepts
Help maintain content calendars, asset libraries, and internal reference materials
Help screen, research and source UGC creators that fit our brand, target audience, and creative needs
Build and maintain creator trackers
Support structured competitor/content research and creative reference gathering
Occasionally support simple content capture or lightweight behind-the-scenes / UGC-style content needs
Potentially assist with affiliate prospecting and outreach support once processes and templates are clearly defined

What We’re Looking For

Strong organizational skills and attention to detail
Strong written communication
Strong interest in social media, content marketing, creator marketing, and consumer brands
Genuine interest in wellness, sleep, and modern consumer brands in the lifestyle/wellness space
Strong familiarity with Instagram and TikTok, and a good feel for how content performs and how people engage with brands on those platforms
Good judgment and ability to work within clear guidelines
Comfortable with spreadsheets, trackers, and structured workflows
Curious, resourceful, and able to surface strong options for review
Receptive to feedback and able to improve work quickly
Positive, team-oriented, and comfortable collaborating closely in person
Outgoing, professional, and able to bring good energy to a small office environment
A strong eye for content, basic photography, or short-form video is a plus
Comfortable appearing in occasional on-camera content is a plus, but not required
Bonus points if you actively post content yourself or have hands-on experience creating content for Instagram, TikTok, or similar platforms

What This Role Is Great For

This role is a strong fit for someone who wants hands-on experience in:

digital & content marketing
social media/content operations
creator sourcing and evaluation
consumer brand marketing
how a fast-moving brand builds and manages its content pipeline behind the scenes

Internship Details

Full-time summer internship
In person in our Manhattan office
NYC local strongly preferred
Timing can be discussed based on school calendars, but this role is intended to be filled for the summer

To apply, please submit your resume through Handshake along with a short note or cover letter explaining why you are interested in DEEPS, what draws you to content/creator marketing, and why you think you would be a strong fit for this role.