Marketing and Social Media Specialist

Position Overview

We are seeking a highly creative, detail-oriented Marketing & Social Media Specialist to lead our store’s visual storytelling and digital presence while supporting sales floor operations. This role is ideal for someone who thrives in a fast-paced, customer service driven environment and is passionate about luxury, content creation, and client engagement.

Key Responsibilities

Marketing & Content Creation

• Manage all digital and print marketing materials
• Create on-brand, trend-aware content for Instagram, including posts and stories
• Develop two email campaigns per week using Canva or Adobe Photoshop
• Design and write all creative assets and copy for Meta and Google ad campaigns
• Produce one promotional postcard per month aligned with a central theme or campaign
• Create one in-store poster per month with clear, visually impactful messaging for street visibility
• Identify and capture ongoing photo and video content opportunities (“always be creating”)
• Manage and coordinate influencer collaborations

Photoshoots & Creative Direction

• Collaborate with the team to select jewelry pieces for photoshoots
• Conceptualize styling, props, and overall creative direction while ensuring jewelry remains the focal point
• Execute and assist with photoshoots to maintain a consistent luxury aesthetic

Client Experience & E-Commerce

• Respond promptly and professionally to all online customer inquiries via email
• Manage Instagram DMs and comments with a brand-aligned voice
• Fulfill and ship online orders with attention to detail and presentation

Sales & Boutique Support

• Assist clients on the sales floor as needed
• Confidently communicate product knowledge and brand story
• Build genuine connections with clients and contribute to a welcoming boutique environment
• Collaborate with the sales team to follow custom projects and production for content opportunities

Qualifications

• Creative, detail-oriented, and highly organized
• Strong understanding of visual branding and social media trends
• Proficiency in Canva and/or Adobe Photoshop
• Ability to manage time effectively and work independently
• Comfortable multitasking in a fast-paced environment
• Team-oriented with a willingness to support beyond primary responsibilities
• Strong communication and customer service skills

Preferred Experience

• Background in luxury retail, jewelry, fashion, or design
• Experience with content creation, digital marketing, or social media management
• Familiarity with Meta and Google Ads platforms