Marketing Specialist

Duties & Responsibilities:

• Manage and implement marketing’s online/offline communication, activities or programs to generate leads and build brand awareness and company image
• Implement SEO (Search Engine Optimization), SEM (Search Engine Marketing) and its related requirement 
• Lead company website update and renovation, and increase its traffic to generate lead and create company brand name awareness
• Implement advertisement to promote products and company brand name and generate leads
• Implement/issue Press Release to media to promote new products, technologies or company image
• Use social media to promote products, company brand name/image and generate demand
• Execute company eNewsletters to customers and prospects to generate demand
• Compose/update company corporate presentation material as a sales tool
• Develop marketing literature/material to generate sales leads (such as data sheet, sales kit, brochure, application stories, white paper, etc.)
• Conduct customer satisfaction survey, collect customer’s feedback and complete a report
• Plan and organize exhibition at trade shows or company business events 
• Work with technical project managers and product marketing to implement promotion in  
• Work with business partners for joint marketing programs

Requirements:

• BS or MS in marketing, communication, business or engineering
• Proven working experience in marketing, digital marketing or marketing communication role
• Experience in marketing campaigns
• Excellent communication skill – presentation, verbal/written 
• Understand PC or embedded PC’s market 
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Knowledge of SEO/SEM tools and Google Analytics
• Detail oriented
• Self-motived working attitude

Work Environment:

Office, computer or engineering lab