Head of Marketing

ABOUT THE ORGANIZATION

An established leader in corporate team building is seeking its next Head of Marketing. For more than three decades, the organization has helped teams build genuine human connections through purposeful play, designing and delivering in-person, virtual, and charitable experiences for organizations across the U.S., from high-growth midsize companies to Fortune 500 enterprises. Social impact is a defining part of the business. Nearly half of all programs include a charitable or CSR component, such as assembling care kits for individuals in need, building bicycles for community organizations, and creating essential supply packages to support local nonprofits, allowing teams to connect while making a meaningful difference in their communities.

HEAD OF MARKETING

Reporting to the CEO, the Head of Marketing is a hands‑on, strategic leader responsible for owning demand generation and brand growth while bringing the fractional CMO function in‑house full-time. This role sets marketing strategy, leads and develops a high‑performing team, and ensures strong execution across paid, owned, and earned channels.

This is a true player‑coach role. The Head of Marketing provides direction, prioritization, and accountability, while also rolling up their sleeves to support execution and optimization where needed. Success in this role requires close partnership with Sales, strong cross‑functional collaboration, and a clear ability to translate strategy into consistently executed campaigns across the team.

ESSENTIAL DUTIES & RESPONSIBILITIES 

Strategy, Planning, and Leadership

Own the marketing strategy and quarterly planning process, aligning priorities to company goals, seasonality, and pipeline needs

Evaluate annual goals and EOS Rocks to identify growth constraints, define clear marketing priorities, and lead the marketing team with alignment on priorities, timelines, and accountability

Partner directly with the CEO and executive leadership to align on go-to-market strategy and revenue objectives

Provide creative and strategic direction across campaigns, including trade shows, press initiatives, advertising, video, and other visual content, and new marketing programs

Establish an AI‑enabled marketing approach that improves speed and consistency while protecting brand voice, accuracy, data and intellectual property

Ensure consistent brand voice, core messaging, and positioning across all channels

Budget Ownership and Vendor Management

Own and manage the marketing budget, including planning, forecasting, pacing, and ROI evaluation

Allocate spend across paid media, SEO, web development, software tools, contractors and agencies, trade shows, and creative production, ensuring efficient CAC & ROAS

Manage external agencies and consultants, including scope, deliverables, timelines, and performance

Regularly report on marketing performance and return on investment to leadership

Lead Generation and Pipeline Support 

Define and execute a focused marketing strategy that drives qualified leads and supports revenue growth, while developing, implementing, and optimizing programs across paid, owned, and earned channels, including email, web, social, and paid media, to improve engagement and conversion.

Partner closely with Sales to align lead generation efforts, improve lead quality, and support strong handoffs and conversions 

Build and optimize lead journeys from acquisition through nurture to MQL and SQL stages 

Establish campaign frameworks, messaging strategy, and success metrics, with execution owned by the Marketing Director

Use experimentation to accelerate campaign iteration and optimization across channels 

Guide optimization strategy across channels while empowering the team to execute and iterate 

Website, SEM/SEO, Paid & Organic Social, and Conversion Optimization 

Collaboratively define and lead the strategy in partnership with highly capable Marketing Director for website performance, paid and organic growth, and conversion optimization, ensuring increased visibility and efficiency across traditional paid and organic search, AI-driven discovery, and paid and organic social. (The Marketing Director manages day-to-day digital channel oversight and external contractors to execute digital campaigns.)

Set cross-channel strategies, budget allocation, and performance targets, in partnership with the Marketing Director, and oversee priorities for all channels, including the website roadmap, content development, organic & paid campaigns, and CRO initiatives. 

Partner with the Marketing Director to execute updates, testing, and ongoing optimization, while ensuring adherence to SEO & AIO/GEO best practices. 

Collaborate cross-functionally on program launches, overseeing messaging and web deliverables (e.g., landing pages and assets) to ensure alignment, quality, and on-time delivery. 

Leverage AI to support SEO enhancements, internal linking, paid media optimization, CRO testing, and other areas with appropriate human oversight.

Marketing Operations, Analytics, and Technology (HubSpot and Salesforce) 

Own marketing operations strategy and performance standards across HubSpot and Salesforce, including attribution, lifecycle stages, reporting, and data hygiene, in partnership with the Marketing Director 

Oversee CRM strategy, including email marketing, lead nurturing, segmentation, and automation, with day‑to‑day execution led by the Marketing Director & Content Marketing Manager

Manage relationships with HubSpot and Salesforce consultants to improve integrations, workflows, and long‑term optimization 

Define KPI dashboards and reporting cadence using Google Analytics, HubSpot, Salesforce, and tools such as ContentSquare

Use insights to guide channel strategy, budget allocation, and quarterly planning 

Content, Creative, and Brand Stewardship 

Oversee content and creative strategy across website (blog, case studies, landing pages) , paid media, social media, email marketing, and sales enablement materials, refining brand positioning, messaging, and differentiation while directing creative strategy and empowering the team to execute

Ensure consistency, quality, and brand governance across all outputs, including clear standards for asset management and organization

Podcast, PR, and Brand Initiatives 

Oversee brand amplification strategy across PR, partnerships, and content channels, ensuring alignment with broader campaign and business goals

Guide storytelling, video, and content initiatives that elevate market perception, partnering with the Marketing Director, Content Marketing Manager, Marketing Assistant, and external teams to execute brand programs, including podcast and PR

Trade Shows and Experiential Marketing 

Define trade show and field marketing strategy in partnership with Sales, including goals, positioning, success metrics, and the role of experiential marketing in driving pipeline and brand awareness

Establish frameworks for pre- and post-event follow-up, performance measurement, and pipeline attribution to ensure clear visibility into impact

Provide strategic direction to the Marketing Director on execution, campaign integration, and resource prioritization

KEY KPIS 

Increased volume of qualified leads and improved lead‑to‑opportunity conversion 

Strong marketing‑sourced and marketing‑influenced pipeline contribution 

Improved attribution and ROI clarity across channels and campaigns 

Strong website performance, including traffic quality and conversion rates 

SEO growth for high‑intent programs and seasonal content 

Improved email engagement, deliverability, and nurture performance 

Clean, well‑structured HubSpot and Salesforce workflows and reporting 

Consistent, on‑time campaign execution with a clear and cohesive brand voice 

FIRST 90 DAYS EXPECTED OUTCOMES 

Develop a deep understanding of the business, ICP, sales motion, and current growth targets; align with leadership on marketing’s role in driving revenue

Evaluate annual goals and EOS Rocks to identify key growth constraints and highest-impact opportunities across the funnel

Conduct a high-level audit of marketing strategy, channel mix, team structure, and agency partners; define what to scale, optimize, or change

Assess and refine brand positioning, messaging, and go-to-market approach to strengthen differentiation and market perception

Deliver a clear 6-12 month marketing strategy and prioritized roadmap tied to revenue outcomes

QUALIFICATIONS

Required 

18+ years of marketing experience, most recently in the B2B space, including at least 5 years in leadership roles, with a track record of owning strategy for services-based or consultative sales organizations

Strong expertise across demand generation and lead generation, with the ability to align marketing and sales to drive pipeline and revenue outcomes

Knowledge of modern marketing channels and tactics, including SEO (post-SGE), PPC, and CRO, with a hands-on testing mindset and strong data fluency

Proven ability to build and lead high-performing teams, agencies, and remote partners, with strong creative direction and execution oversight

Experience managing modern marketing tech stacks, including CRM, automation, analytics, and AI tools

Preferred

Familiarity with the meetings, events, and DMC ecosystem 

Experience marketing high-consideration, consultative services

Familiarity with analytics, CRO, and marketing tools such as GA4, ContentSquare, Looker Studio, SEO platforms, and paid media tools

Comfort with using AI and evolving tools as they become available

KEY CHARACTERISTICS 

Strategic, high-level thinker with strong business acumen

Leader who builds systems, frameworks, and teams, not just campaigns

Comfortable operating in a player-coach capacity without defaulting to execution

Ability to operate in a fast-moving, founder-influenced small business environment

Highly collaborative, especially with the marketing team they lead, the Sales team, and cross-functional partners

Energized by building a category-leading brand and purpose-driven organization in a very competitive market.