Digital Ads Specialist

Exler Marketing (EM) is seeking a freelance Digital Ads Specialist (Google Ads & Meta) to join our contractor network and support client projects across a range of industries, with a strong focus on nonprofit organizations. This is a fully remote, U.S.-based independent contractor role offering flexible hours and the opportunity to lead and manage digital advertising campaigns that drive real impact. The ideal candidate is a highly skilled digital advertiser with proven experience managing Google Ads (including Google Ad Grants) and Meta Ads (Facebook/Instagram), and someone who thrives in a collaborative, deadline-driven environment.

This independent contractor role is ideal for someone who enjoys working with multiple clients, values flexibility, and brings a detail-oriented, strategic approach to ad performance and ROI. Opportunities for ongoing work and growth within the team are available based on performance and fit.

Role Responsibilities:

• Develop, manage, and optimize Google Ads campaigns, including accounts using the Google Ad Grant.
• Plan and execute paid Meta ad campaigns (Facebook/Instagram), including creative coordination, copywriting support, audience targeting, and performance optimization.
• Conduct keyword research, audience building, and competitive analysis to improve campaign effectiveness.
• Set up and monitor conversion tracking using Google Tag Manager and Google Analytics.
• Collaborate with EM’s content and design team to ensure ad campaigns align with client brand and messaging.
• Create monthly performance reports with key insights and strategic recommendations.
• Stay up to date on platform changes, trends, and best practices in Google Ads and social advertising.
• Ensure Google Ad Grant compliance and support monthly account maintenance.

Qualifications:

• Must be a U.S.-based independent contractor (no international applicants or agencies).
• 2+ years of experience managing Google Ads campaigns, including at least 1 year of experience with Google Ad Grants.
• 2+ years of experience running Meta Ads (Facebook/Instagram).
• Demonstrated success driving campaign results such as increased traffic, conversions, or engagement.
• Proficiency with Google Analytics and Google Tag Manager.
• Strong communication skills and ability to explain performance data clearly and concisely.
• Highly organized, deadline-driven, and able to manage multiple projects simultaneously.
• Comfortable working independently and asynchronously within a collaborative remote team.

Bonus Experience (Not Required):

• Experience with other forms of digital advertising such as LinkedIn, TikTok, or other paid platforms..
• Experience in nonprofit marketing and understanding of mission-driven goals.
• Familiarity with Jewish communal organizations or audiences.
• Experience working alongside designers or copywriters to develop creative assets.

Compensation: Negotiable

To Apply: Email your resume and a portfolio of work to jobs@exlermarketing.com with the subject line, "Freelance Digital Ads Specialist Application".

In your email, please answer the following:

1. Please confirm your location. This role requires an individual based in the United States who is available for remote, contracted work.
2. What types of clients (nonprofit, startup, etc.) have you run Google Ads or Meta campaigns for in the past?
3. What is your experience with the Google Ad Grant?
4. Share a campaign you're proud of. What was your role, what platforms did you use, and what results were achieved?
5. What tools do you use to track performance and conversions across Google and Meta?
6. What are your compensation requirements? 
7. How did you hear about this role?