Paid Social Media & Community Engagement Intern

Company Overview

Initium is Latin for origin or beginning. Initium was founded on the principle of returning to the origins of health with innovative solutions for patients, administrators, and providers. Health care is provided by strangers with specialized skills, which requires empathy and the highest ethical standards, particularly in the care of the most vulnerable.

Initium Health is a public benefit corporation (PBC) which has formally committed to a public benefit through the use of innovation to improve human health. A PBC is a relatively new corporate designation which allows benefit to be a charter purpose of an organization and differentiates it from a traditional for-profit organization.

Position Overview

As a Social Media and Community Engagement Intern, you will assist with the development and implementation of organic and paid social media strategies to enhance brand visibility, engage with our community both online and offline, and promote our events. This role requires a creative and analytical thinker who is passionate about social media, digital advertising, community involvement, and event management.

Paid and Organic Social Media  

• Assist in scheduling content, monitoring, and optimizing paid campaigns across platforms including Meta Ads Manager (Facebook/Instagram), TikTok Ads, Snapchat Ads, Reddit Ads, Google Ads, and LinkedIn Campaign Manager.
• Help track and report on paid media KPIs such as ROAS, CPA, CPM, CTR, and conversion rates.
• Assist with budget pacing, bid management, and campaign optimization recommendations across paid social media platforms.
• Identify and research potential influencer and micro-influencer partners in the healthcare, wellness, and public health spaces, with a focus on authentic voices that align with Initium's mission.
• Assist in outreach, contract negotiation and relationship management with creators across social media platforms.
• Help track influencer campaign performance including engagement rates, reach, referral traffic, and audience sentiment.
• Monitor trending creator content for partnership inspiration and emerging voices in the health innovation space.

Community Engagement & Events

• Participate in community events and initiatives to promote brand awareness and strengthen community relations.
• Collaborate with community partners to develop and implement strategies for outreach, such as poster distribution, that enhance campaign engagement and awareness.
• Research and recommend potential influencer and micro-influencer partnerships relevant to healthcare and wellness audiences.

Analytics & Reporting

• Analyze organic and paid social media performance using platform-native analytics (Meta Business Suite, TikTok Analytics, YouTube Studio) and tools such as Google Analytics.
• Generate regular performance reports with actionable insights to inform content and campaign strategy.
• Track competitor activity and industry benchmarks to identify opportunities for growth.

Cross-Functional Collaboration

• Work closely with the marketing team to create and disseminate engaging content—graphics, videos, and blog posts—tailored to specific campaigns, events, and audiences.
• Coordinate with internal stakeholders to ensure social media messaging aligns with broader organizational goals and compliance requirements.

Qualifications

• Currently a U.S. citizen and does not need sponsorship.
• Currently enrolled in or recently graduated from a bachelor’s degree program in Marketing, Communications, Public Relations, Digital Media, Business Analytics or a related field.
• Familiarity with major social media platforms and social media management tools.
• Experience creating short-form video content (Reels, TikToks) is a strong plus.
• Basic understanding of paid social media advertising concepts and platforms is preferred.
• Excellent verbal and written communication skills.
• Strong organizational skills, attention to detail, and ability to multitask in a fast-paced environment.

Benefits

•  Hands-on experience managing organic and paid campaigns across 8+ social media platforms

•  Exposure to real campaign budgets, performance reporting, and digital advertising strategy

•  Flexible schedule for students.

Interested in Applying?

Please submit your resume to this posting, along with a cover letter explaining why you would be a good fit for this internship. Please describe your relevant experience with organic social media and paid social media.