Mental Health Marketing Coordinator

Job Title: Mental Health Marketing & Outreach Coordinator

Organization: 3rd Wave Counseling
Location: Southern Utah (Hybrid / Remote options available)
Position Type: Part-time or Contract (with growth potential)

About 3rd Wave Counseling

3rd Wave Counseling is a compassionate, client-centered mental health practice providing individual therapy, DBT skills, family therapy, and telehealth services throughout Utah. We are committed to ethical care, evidence-based treatment, and meaningful community connection. Our team values authenticity, collaboration, and reducing stigma around mental health.

We are seeking a Mental Health Marketing & Outreach Coordinator who understands both marketing strategy and the unique ethics, tone, and responsibility of promoting mental health services.

Position Overview

The Mental Health Marketing & Outreach Coordinator will lead and implement marketing initiatives that increase visibility, strengthen referral relationships, and communicate our mission with integrity. This role blends digital marketing, community outreach, and relationship-based referral development within healthcare and behavioral health spaces.

The ideal candidate is creative, organized, values-driven, and comfortable working independently while collaborating closely with clinicians and leadership.

Key Responsibilities

Digital Marketing & Brand Management

Manage and update website content to support SEO and service growth

Develop and schedule content for social media platforms (e.g., Instagram, Facebook, LinkedIn)

Create mental health-appropriate marketing materials (blogs, newsletters, service pages)

Ensure all marketing aligns with ethical standards, HIPAA awareness, and best practices for mental health communication

Monitor website traffic, engagement metrics, and lead sources

Referral & Community Outreach

Build and maintain referral relationships with:

Physicians and primary care providers

Schools and universities

Churches and faith-based organizations

Community organizations and nonprofits

Other mental health and healthcare providers

Coordinate workshops, psychoeducation events, and community presentations

Represent 3rd Wave Counseling professionally in the community

Marketing Strategy & Growth

Develop quarterly marketing plans aligned with practice goals

Identify opportunities for service line growth (e.g., DBT groups, telehealth expansion, specialty programs)

Track ROI and referral effectiveness

Assist with reputation management (e.g., Google reviews, professional listings)

Qualifications

Required:

Experience in marketing, communications, outreach, or related field

Strong written communication skills with a warm, professional tone

Understanding of or interest in mental health, healthcare, or social services

Ability to manage multiple projects independently

Comfort working with digital platforms (websites, email marketing, social media)

Preferred:

Experience in mental health, healthcare, nonprofit, or wellness marketing

Knowledge of SEO, Google Business Profile, or local marketing strategies

Familiarity with ethical considerations in behavioral health marketing

Experience coordinating community events or professional outreach

Personal Qualities We Value

Respect for client dignity and confidentiality

Alignment with trauma-informed and strengths-based approaches

Initiative, creativity, and follow-through

Collaborative and mission-driven mindset

Cultural humility and inclusivity

Compensation & Benefits

Competitive pay based on experience

Flexible schedule

Remote or hybrid work options

Opportunity to grow with an expanding mental health practice

Meaningful work that positively impacts individuals and communities

How to Apply

Please submit:

Resume

Brief cover letter describing your interest in mental health marketing

(Optional) Samples of relevant marketing or outreach work