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Marketing Intern - AI Search and SEO

Peterson Technology Partners Inc.
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Job Description:

Skills: GEO (Generative Engine Optimization), SEO, LLO (Large Language Model Optimization), keyword search, meta tags, internal linking, content structuring, Ahrefs, SEMrush, SurfersSEO, Google Search, GA4

This is a hands-on internship at the intersection of traditional SEO and the emerging field of AI-driven search visibility. You will help PTP build a content and optimization strategy that makes the brand discoverable not just in search engines, but inside the responses generated by large language models. This is a rare opportunity to work on cutting-edge LLO/GEO strategy in the B2B IT space. 

Key Responsibilities:

  • Audit PTP's current web presence and identify content gaps for AI visibility (LLO/GEO) 
  • Research and develop structured, authoritative content that LLMs are likely to cite (service pages, FAQs, thought leadership articles, comparison guides) 
  • Optimize existing pages for entity-based SEO — building semantic associations between PTP, its services, and relevant IT concepts 
  • Monitor how PTP appears in AI-generated responses across tools like ChatGPT, Perplexity, and Claude; track changes over time 
  • Build and maintain a library of schema markup (FAQPage, Service, Organization) to support structured data indexing 
  • Support backlink outreach to increase domain authority and citation likelihood in AI responses 
  • Produce monthly reports on AI search visibility, keyword rankings, and content performance 
  • Collaborate with leadership on brand voice and messaging consistency across channels 

What We're Looking For:

  • Currently pursuing or recently completed a degree in Marketing, Communications, Computer Science, or related field 
  • Familiarity with how LLMs work and how Generative Engine Optimization (GEO) differs from traditional SEO 
  • Understanding of on-page SEO fundamentals: keyword research, meta tags, internal linking, content structuring 
  • Hands-on experience (personal, academic, or freelance) with tools like Ahrefs, SEMrush, SurferSEO, or similar 
  • Ability to write clear, authoritative, well-structured content for a technical B2B audience 
  • Curiosity about AI tools — actively uses ChatGPT, Perplexity, Claude, or similar in daily workflow 
  • Strong attention to detail and ability to manage multiple tasks independently 

Nice to Have:

  • Experience with schema markup / structured data (JSON-LD) 
  • Familiarity with AI prompt engineering and how context shapes model outputs 
  • Prior experience in B2B or IT-adjacent content/marketing 
  • Knowledge of Google Search Console, GA4, or similar analytics platforms 

What You'll Gain:

  • Real-world experience in one of the fastest-growing areas of digital marketing — AI search optimization 
  • Direct mentorship from leadership with visibility across strategy, sales, and operations 
  • A portfolio of published content and measurable SEO/AI visibility results 
  • Opportunity to transition to a full-time role based on performance