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POSITION SUMMARY

The Marketing Coordinator will support the marketing team in developing and implementing strategic and targeted campaigns to maintain and expand the Clay Center’s audience. This position will coordinate resources to create effective marketing campaigns that can be measured through attendance, memberships, subscriptions, public exposure, earned media, and visitor surveys. 

 

ESSENTIAL FUNCTIONS

 

Reasonable Accommodation Statement

To accomplish this job successfully, an individual must perform each essential function satisfactorily with or without reasonable accommodation. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions. 

 

Essential Functions Statement(s)

  • Assist in the development of long-term and short-term marketing communication plans including strategies, goals, budgets, and tactics for the Clay Center’s events, programs, and performances.
  • Liaison with various internal resources to create exciting, accurate, and timely promotion of the Clay Center’s offerings.
  • Assist in collaborations with all external partners, including 84Agency, advertising firms, etc.
  • Assist in the Clay Center’s local outreach and community engagement initiatives (Tourism Day at the Legislature, FestivALL, etc.)
  • Implement social media strategies and tactics across all Clay Center channels.
  • Monitor social media trends, new platforms, and the competitive landscape to make solid recommendations supported with thoughtful, clearly articulated justification and data.
  • Support in the management of the Clay Center’s website content (text, images, videos, links) to ensure current and correct information.
  • Support the development, execution, and reporting of media relations strategies, seeking placements in print, broadcast, and online media. 
  • Attend events to coordinate social media coverage and on-site promotion. 
  • Manage donation requests (passes, memberships, etc.) handling all correspondence, processing, and tracking. 
  • Become an active ambassador to increase Clay Center awareness among various audiences and the community.

 

POSITION QUALIFICATIONS

 

Competency Statement(s)

Accuracy - Ability to perform work accurately and thoroughly. 

Ambition - The drive to achieve personal advancement. 

Assertiveness - Ability to act in a self-confident manner to facilitate the completion of a work assignment or to defend a position or idea. 

Business Acumen - Ability to grasp and understand business concepts and issues. 

Communication, Oral - Ability to communicate effectively with others using the spoken word. 

Communication, Written - Ability to communicate in writing clearly and concisely. 

Consensus Building - Ability to bring about group solidarity to achieve a goal. 

Creative - Ability to think in such a way as to produce a new concept or idea. 

Customer Oriented - Ability to take care of the customers’ needs while following company procedures. 

Decision Making - Ability to make critical decisions while following company procedures. 

Detail Oriented - Ability to pay attention to the minute details of a project or task. 

Energetic - Ability to work at a sustained pace and produce quality work. 

Enthusiastic - Ability to bring energy to the performance of a task. 

Financial Aptitude - Ability to understand and explain economic and accounting information, prepare and manage budgets, and make sound long-term investment decisions. 

Friendly - Ability to exhibit a cheerful demeanor toward others. 

Initiative - Ability to make decisions or take actions to solve a problem or reach a goal. 

Interpersonal - Ability to get along well with a variety of personalities and individuals. 

Motivation - Ability to inspire oneself and others to reach a goal and/or perform to the best of their ability. 

Organized - Possessing the trait of being organized or following a systematic method of performing a task. 

Management Skills - Ability to organize and direct oneself and effectively supervise others. 

Persistence - Ability to complete tasks or continue in a course of action in spite of opposition or discouragement. 

Persuasive - Ability to influence others to change position or to adopt a specific point of view. 

Relationship Building - Ability to effectively build relationships with customers and co-workers. 

SKILLS & ABILITIES

 

Education: Bachelor's Degree (four-year college or technical school) 

 

Experience: 2-3 years of related experience in marketing, public relations, journalism, advertising, or communications

 

Computer Skills: Proficient with Microsoft Office (Word, Excel, Outlook, etc.) and Adobe Creative Cloud Suite (Illustrator, InDesign, etc.)

 

Other Recommended Skills: Excellent writing, speaking, and verbal communication skills; Strong interpersonal skills and diplomacy; Strong planning skills; Able to do multi-tasking; Artistic talent and strong design ability; Knowledge of print and broadcast media buying; Creative ability; Ability to work as a team member and independently; Creative problem solver; Willingness to work non-traditional hours.