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Marketing & Content Intern

Truss
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Content Creation & Thought Leadership

  • Create case studies, lead magnets, blog posts. and educational content
  • Build Truss’s social presence as a trusted voice in tax workflow / ai automation
  • Develop content that CPAs actually want to consume and share
  • Maintain quality standards for all external-facing materials

Demand Generation

  • Working with our demand consultant, optimize paid media campaigns and website conversion
  • Working with Sales and Rev Ops, manage our lead nurturing automation

Customer Marketing & Adoption

  • Communicate and evangelize new features and product lines to current customers
  • Develop re-engagement campaigns for underutilized valuable features
  • Create adoption playbooks and success stories to drive feature uptake
  • Work with Product and CS team to identify and convert high-potential expansion opportunities

Analytics & Optimization

  • Track all marketing activities with clear ROI measurement
  • Build reporting for marketing performance
  • Continuously test and optimize conversion funnels