Brand Strategy & Marketing Intern

POSITION DESCRIPTION

Job Title: Brand Strategy & Marketing Intern

Department: Home Office | Marketing & Communications

Classification: Grade 1

FLSA Status

Part-Time | 20 hours per week 

POSITION SUMMARY (Basic purpose or primary function of job)

The Brand Strategy & Marketing Intern supports the Arthritis Foundation’s brand development and strategic marketing initiatives across a variety of channels and programs. They will work closely with Marketing & Communications colleagues to strengthen the Arthritis Foundation’s brand presence as we   boldly pursue a cure for America's #1 cause of disability and champion the fight to conquer arthritis with life-changing science, resources, advocacy and community connections.

The Brand Strategy & Marketing Intern will bring curiosity, strategic thinking, creativity, and a desire to learn to this role. We’re looking for passionate, analytical, proactive individuals who enjoy problem-solving, understanding audiences, and shaping clear brand stories.  Openness to collaboration and constructive feedback is essential.

JOB RESPONSIBILITIES (Principal responsibilities or job duties)

1. Assist in developing brand strategy documents, including positioning frameworks, messaging guides, audience personas, value propositions, and campaign recaps.
2. Support the development of integrated marketing and campaign briefs that outline objectives and recommended strategies
3. Conduct research on brand, audience, competitive landscape, and category trends to help inform strategic recommendations.
4. Collaborate with team members to ensure brand consistency across marketing materials, digital experiences, events, and partner communications.
5. Help analyze campaign performance metrics to identify insights and opportunities.
6. Participate in brainstorms and help evaluate ideas based on brand alignment and audience relevance.
7. Support the Content, Creative & Brand Strategy team with project coordination and planning tasks as needed.
8. Assist in gathering and organizing qualitative audience insights and stories that support brand narrative development and audience understanding (“storybank mining”).

REQUIRED EXPERIENCE & EDUCATION

The internship is open to current students enrolled in a 4-year university pursuing a degree or post-graduate degree in one of the following disciplines: Marketing, Digital Marketing, Communications, Social Media, or Media Relations.

Additional Qualifications 

• Must be currently enrolled in university either part or full time. Preferred degree of study in marketing, advertising, brand strategy, communications, business, consumer behavior, or a closely related field
• Strong analytical, written and verbal communication, critical thinking, and problem-solving skills    
• Basic understanding of marketing principles, brand strategy and consumer insights
• Excellent time management and organizational skills
• Interest in branding, audience research, and understanding how non-profit organizations shape perception and experiences. 
• Experience with
  • Presentation software tools (PowerPoint, Keynote, Canva, Google Slides) 
  • Adobe Acrobat
  • Microsoft Office Suite (365)
• Working knowledge of
  • Project Management Systems (Hive, Monday, Asana)
• Creative self-starter with ability to work independently or as part of a team
• Strong communication and organizational skills