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Grassroots Marketing Position

Athletes Unlimited
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Launched in June 2025, the Athletes Unlimited Softball League (AUSL) is a professional women’s softball league operating in a traditional team-based format. In its second year, AUSL will feature six teams competing in a 24-game season across six cities.


 

We’re looking for an energetic local in the Austin area to help grow the presence of the Texas Volts and the AUSL locally. This part-time role acts as an extension of our marketing team, supporting grassroots outreach, event activations, and on-the-ground promotion in the months leading up to and throughout the season.


 

If you're passionate about sports, enjoy connecting with people, and want to help bring pro women’s softball to fans in Austin, we’d love to hear from you. Please reach out to CC Andrews cc.andrews@auprosports.com for more information.

 

 

Timing


 

March – July 31 (minimum staffing window)

This role is primarily event-based, including select AUSL game days, with additional hours for collateral distribution, event research, and occasional meetings with AU staff. There is also potential to continue working during the offseason.

 

Responsibilities

 

  • Increase awareness and drive community engagement leading up to the AUSL season.


 

  • Support grassroots marketing initiatives by working on-site at softball tournaments and community events—setting up AUSL materials (tent, table, banners), engaging attendees, distributing promotional items, and collecting lead data.


 

  • Must be comfortable working grassroots events on your own


 

  • Distribute promotional and ticketing collateral to local softball clubs, recreation centers, sports bars, and other community hubs.


 

  • Leverage existing connections within the Austin softball community to introduce potential partners and prospects to the AU ticket sales team.


 

  • Assist the marketing and ticketing/group sales teams with game day activations.


 

  • Collaborate closely with Athletes Unlimited staff to ensure consistent and effective local outreach.

 

Compensation

 


 

$20/hour + mileage for events greater than 60 miles