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Public Relations Specialist

University of Georgia
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Public Relations Specialist

Job Summary:

The Terry College of Business seeks a full-time employee to work for the Institute for Leadership Advancement (ILA). ILA seeks a person who can develop and manage an overall marketing and communications strategy for ILA, including but not limited to brand management, social media management, newsletter development, and website management; this role also plays a significant role with donor-focused development and stewardship efforts that require communications to various stakeholders.

Knowledge, Skills, Abilities, and/or Competencies: 

  • Experience with public relations and/or marketing
  • The ability to work on multiple projects with multiple deadlines
  • Excellent written communication skills
  • Proficiency in CANVA, Google Drive, Mailchimp, and WordPress
  • Proficiency in Adobe Creative Suite a plus.

Physical Demands: Working in a normal office environment.

Primary Responsibilities: 

The following list is not considered all-encompassing and is subject to change by the Terry College as needed to meet the Institute for Leadership Advancement goals.

Develop and manage overall communications strategy (for internal and external audiences) 40%

  • Brand Management
    • Maintain a cohesive brand voice – adhering to the UGA and Terry College brand guidelines.
  • Social Media Management
    • Develop, schedule, and monitor content across ILA platforms (Instagram, Facebook, and LinkedIn)
    • Track analytics to improve engagement and performance.
    • Maintain professional feeds, respond to queries, and flag potentially harmful posts
    • Monitor Terry College and UGA social media and repost when associated with ILA
  • Newsletters
    • Manage compilation, design, and dissemination of weekly student newsletters, weekly reminders & upcoming events slides, twice-yearly newsletters, and additional newsletters as needed.
  • Website Management
    • Lead the effort and executing copy and design for the ILA website with attention to deadlines and program changes
    • Consulting with OMC to maintain consistency across Terry Branding
  • Marketing Materials
    • Maintain and update the design and copy of master files for student and donor-focused marketing collateral
    • Drive and Coordinate with the Office of Marketing & Communications to flag important, update materials and handle various marketing and communications efforts to maintain adherence to the Terry Brand.
    • Ensure marketing materials are on hand

Strategic Marketing (25%)

  • Develop and maintain the brand voice for alumni programs.
  • Manage subscriptions for department and ensure the platforms are the most advantageous
  • Manage all external and internal communications, event marketing, and participant recruitment efforts
  • Partner with ILA faculty and other Terry College departments to identify and develop stories highlighting students’ service-learning efforts

Donor-focused Development and Stewardship Efforts (20%)

  • Drive and coordinate efforts to produce stewardship reports and solicitation campaigns in collaboration with Terry Development and Alumni Relations.
  • Coordinate and compile student success stories to highlight in stewardship reports for corporate sponsors and donors
  • Coordinate with internal Terry teams to ensure brand standards

Project Management & Copyediting (10%)

  • Monitor and support the internal team’s adherence to protect deadlines
  • Support review and copy editing of team-development content

Other miscellaneous duties as needed (5%)

  • Other duties as assigned by the Director

The position requires adherence to all University of Georgia and Terry College of Business administrative and fiscal policies and procedures. 

The normal workday is 8:00 am until 5:00 pm Monday through Friday.  However, this role may require some travel, as well as night and weekend duties, to fulfill the responsibilities of the position. This position is a comp time only position related to any hours worked over 40 hours per week, if extra hours are required and approved in advance.  An adjustment to the 40-hour work week is optional at the discretion of the Terry College.