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Web Content Specialist

Posting Details

POSTING INFORMATION

Internal Title

Web Content Specialist

Position Type

Classified

Faculty / Non-Faculty / Administration

Non-Faculty

Pay Band

TEC04

Level

Department

Provost

Job Purpose

The website content specialist creates and administers the branded, accessible and customer-focused user experience across the College of Charleston website in support of the strategic recruitment and retention goals of the university. Supports the website governance process, implements web plans consistent with the strategic priorities of the institution and ensures web content is current and represents the College of Charleston brand. Partners with multiple stakeholders across the university on the development and maintenance of websites that help various units achieve their goals.

Minimum Requirements

Bachelor’s degree and three years of progressively responsible and relevant professional experience. Exceptional attention to detail in writing, design and editing. Demonstrated expertise and experience with Cascade CMS or other content management systems. Ability to translate complex information into clear, engaging content for website audiences. Knowledge website trends and best practices. Proficiency with design and content management tools including Adobe Creative Cloud products, HTML, CSS, Google Analytics. Candidates with an equivalent combination of experience and/or education are encouraged to apply.

Required Knowledge, Skills and Abilities

  • Commitment to maintaining brand integrity, consistency and accessibility across the website.
  • Familiarity with landing page and content marketing concepts including SEO, user experience, personalization and website-focused goals.
  • Ability to work closely with creative teams and web programmers/engineers on website development and routine maintenance.
  • Ability to manage projects from beginning to end and work well with others in a team environment and under deadline pressure.

Additional Comments Regarding Position

Employee must be able to think creatively, be detail oriented, find innovative solutions to problems, and adhere to deadlines and accomplish goals in a timely manner.

Special Instructions to Applicants

Please complete the application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position.

*Salary is commensurate with education/experience which exceeds the minimum requirements.

Offers of employment are contingent upon a successful background check.

All applications must be submitted online https://jobs.cofc.edu.

Salary

*$52,100 - $70,000

Posting Date

04/03/2026

Closing Date

05/04/2026

Benefits

  • Insurance: Health/Dental/Vision
  • Life Insurance
  • Paid Leave: Sick/Annual/Parental
  • Retirement
  • Long Term Disability
  • Paid Holidays
  • Free CARTA Bus Service
  • Employee Tuition Assistance Program (ETAP)
  • Employee Assistance Program (EAP)
  • Full Benefits Package – Click Here

Open Until Filled

No

Posting Number

2026052

EEO Statement

The College of Charleston is an equal opportunity employer and does not discriminate against any individual or group on the basis of sex, gender (including gender identity and/or expression), pregnancy, race, religion, color, national origin, age, disability, military or veteran status, sexual orientation, genetic information, and other classifications protected by applicable federal, state, and local laws. For more information, please visit eop.cofc.edu.

Quicklink for Posting

https://jobs.cofc.edu/postings/17829

Job Duties

Job Duties

Activity

Conducts regular audits of Academic Affairs websites to ensure quality assurance and functionality of site. Makes web content updates to ensure the website is consistent with the brand manual and website best practices, including meeting accessibility standards. Works with various campus units to ensure websites are up-to-date and are providing a good user experience across a variety of browsers and on mobile devices. Tests sites thoroughly to determine whether images appear properly, correct copy is displayed and pages load quickly.

Essential or Marginal

Essential

Percent of Time

30

 

Activity

Manages website needs that support digital marketing initiatives (e.g., digital ads, social media, email marketing). Implements new websites that align with the College of Charleston brand and strategic goals. Ensures all new websites meet accessibility standards. Uses data and analytics to measure the effectiveness and performance of new websites, which will lead to recommendations for optimizing SEO, appropriate link building and functionality.

Essential or Marginal

Essential

Percent of Time

25

 

Activity

Continually inventories and assesses the quality of individual sections of the College’s website, as well as the overall content and messaging, to ensure websites reflect the standards for uniformity of style as outlined in the brand manual and website guidelines. Considering KPIs and overall marketing goals, makes recommendations for improving the effectiveness of the user experience on the website. Implements personalization strategies across the website to improve user experience.

Essential or Marginal

Essential

Percent of Time

25

 

Activity

Works with campus stakeholders to create new landing pages for email marketing campaigns, as necessary. Tracks and reports on email campaign analytics. Considering KPIs and overall marketing goals, makes recommendations for improving the effectiveness of future email campaigns.

Essential or Marginal

Essential

Percent of Time

10

 

Activity

Implements strategies to develop, maintain and execute search engine optimization and keyword plans. Analyzes web traffic metrics, generates reports and makes recommendations to improve the flow and performance of departmental sites.

Essential or Marginal

Essential

Percent of Time

15