Executive Director for Senior Living Community

POSITION: Executive Director FLSA Status: Exempt
RELATIONSHIP
The Executive Director reports directly to the Director of Operations and /or COO.
PURPOSE
The Executive Director is responsible for hands on operations execution at the community level. 
The Executive Director responsibilities include the profit and loss, financial performance, leadership 
of employees, and resident and family satisfaction. He/she also manages the community based on 
Phoenix policies, procedures and guidelines and is fully knowledgeable of all state and federal 
regulations, guidelines and reporting pertinent to the day-to-day operation. Additionally, a key 
component of this position is the ownership of the Sales & marketing process to ensure 
maximization of revenue and our market position. 
PRINCIPLE DUTIES AND RESPONSIBILITIES
COMPLIANCE/SAFETY
▪ Adheres to and enforces OSHA regulations and safety procedures
▪ Practices safety procedures at all times including Personal Protective Equipment (PPE), fire 
extinguishers, MSDA (Material Safety Data Sheets) / SDA (Safety Data Sheet), and Lockout Tag out 
procedures
▪ Reviews all incident reports; ensures corrective actions are in place in a timely manner
▪ Maintains full compliance with all laws and regulations regarding the operation of an assisted living 
facility
▪ Secures the community’s license and posts it in accordance with regulations
▪ Maintains compliance with fire drills and disaster plans
▪ Investigates, monitors, and reviews work-related injuries
FINANCIAL MANAGEMENT
▪ Reviews and interprets monthly financial reports and provides explanation of budget variances to 
management
▪ Shares results of monthly financial reports with department heads. Counsels individual managers on 
department budget variances as needed
▪ Submits proposed annual budget to management and partnership
▪ Educates department heads to consistently meet budgetary guidelines
▪ Assures that all department heads consistently meet budget guidelines
▪ Assures that opportunities to generate revenue are maximized
▪ Assures that all opportunities to generate ancillary revenue are fully maximized
▪ Oversees the administration of payroll and processing accounts payable
▪ Consistently looks for and researches opportunities to maximize revenue
▪ Ensures accounts receivable are collected on a timely basis
▪ Initiates actions that will maintain operations within established budget
MISCELLANEOUS
▪ Assists in the coordination and development of community activities and services for residents 
▪ Demonstrates responsibility for the supervision of the facility
▪ Demonstrates ability to set priorities and complete assignments in a timely manner while managing 
multiple duties and responsibilities
▪ Demonstrates an ability to be innovative and creative and have patience, high energy and 
resourcefulness in problem solving
▪ Facilitates regularly scheduled meetings with department heads and associates
▪ Collaborates with others to execute PSL initiatives
▪ Explores ways to develop a strategic direction for the community and to maximize the value of 
primary and ancillary communities’ assets
ORGANIZATION / PRIORITIZATION
▪ Demonstrates effective time management and organization skills and has the ability to multi-task
▪ Effectively communicates priorities
PROBLEM SOLVING / DECISION MAKING
▪ Troubleshoots budget issues, presenting problems or anomalies to the Executive Director, Director 
of Operations, and Regionals Sales Director to collaborate and resolve issues
RESIDENT CARE
▪ Ensures residents’ rights are protected and develops appropriate mechanisms for their protection
▪ Monitors system of service delivery to the residents including mix and design to ensure resident and 
family satisfaction and optimal efficiency
▪ Approves and signs all contracts and assures contract meets Phoenix Senior Living guidelines
▪ Ensures residents and families are educated about residents’ rights
▪ Ensures residents and families are educated about Personal Service Plans and PSL tiers
▪ Coordinates move-in process including signing leases and works with Resident Care Director to 
develop resident service plans
▪ Acts as liaison between residents, management, and families
▪ Maintains a system to enable residents and families to present grievances or recommendations 
regarding facility operations and programs
▪ Ensures responsiveness to family, resident, and associate requests where possible
SALES/MARKETING
▪ Demonstrates proficiency in generating leads and closing sales
▪ Plans, implements, and evaluates a rent-up and occupancy strategy
▪ Demonstrates ability to represent the community in a wide variety of public settings, including but 
not limited to making presentations to large groups and meeting community professional and 
government leaders
▪ Works to position the community as a “good neighbor” by opening the community for use by 
outside groups and organizations
▪ Provides assistance to the Community Engagement Director with particular attention to the medical, 
legal, financial, and business communities who may influence the senior market
▪ Ensures the community has an effective external business development strategy in place, with clear 
accountabilities assigned, is able to articulate results and adjust plan accordingly to maximize referral 
leads and move-ins
▪ Holds DCR and other community leaders accountable for predetermined number of quality visits 
and establishes appropriate referral sources, resulting in move-ins from referrals.
STANDARDS OF EXCELLENCE
▪ Models the core values at all times
▪ Strong relationship skills
▪ Considered best of the best
TALENT DEVELOPMENT
▪ Plans for succession
▪ Assists in the recruitment and selection of staff
▪ Manages a program and process for talent development
▪ Assures that all employee files are up-to-date and complete
▪ Assures that all staff are evaluated by their supervisor after 90 days of employment and annually 
thereafter
▪ Communicates a specific plan for management of the community in the absence of the Executive 
Director 
▪ Works closely with department heads to develop and coordinate the community educational 
programs
▪ Completes performance review for all department heads annually
TEAMWORK/COLLABORATION
▪ Demonstrates flexibility and an ability to lead an environment that promotes teamwork and 
collaboration
Training
• Partners in the delivery and participation in Relias training and self-study programs during the 
required time-frame.
• Completes All Core Relias Trainings, job specific and management training in the timeframe 
designated
• Attend a Selling skills and CRM lead tracking database course with 90 days
• Completes all training required by the state or other regulating authorities including ongoing 
training per regulation
• Keeps abreast of professional developments in the field by reading, attending conferences and 
training sessions
VISION / INNOVATION
▪ Analyzes the strengths and weaknesses of the community against competitors
EDUCATION/EXPERIENCE/LICENSURE- CERTIFICATION
▪ Education: Bachelor’s degree in Business Administration, Human Resources Administration, 
Gerontology or other course of study that relates to service to the elderly, preferred. 
▪ 2 – 5 years prior General Manager/Administrator experience preferred, or 5 – 10 years Senior 
Living, Hospitality, Skilled Nursing with 5 of those years at the management level.
LICENSE: 
▪ Valid driver’s license
▪ Valid license to operate an assisted living facility, if mandated by the State in which the community is 
located.
PHYSICAL REQUIREMENTS
In an 8 hour workday, associate may stand / walk:
Hours at one time: 2 - 4
Total hours/ day: 4 – 6
In an 8 hour workday, associate may sit:
Hours at one time: 2 - 4
Total hours/ day: 4 – 6
In an 8 hour workday, associate may drive:
30-60 minutes, 1 - 2 times a week
Associate will support / assist: (Maximum lbs)
Frequency: 50 lbs
Occasionally: 150 lbs
Associate will lift / carry (Maximum lbs)
Frequency: 40 lbs
Occasionally: 70 lbs
Height of lift: 3 – 4 feet
Distance of carry: 30 yards
Associate will use hands for repetitive:
Simple grasping, pushing, and pulling, fine manipulation
Associate should be able to:
Bend: Occasionally
Squat: Occasionally
Kneel: Occasionally
Climb: Frequently
Reach: Occasionally, 3 feet
Disclaimer: 
The above is intended to describe the general content of and requirements for the performance of 
this job. It is not to be construed as an exhaustive statement of duties, responsibilities or 
requirements.