Marketing Associate

Internship start and end dates are flexible.

If you are interested in the role schedule a call with our founder on calendly: https://calendly.com/jd-mylawly/30min.

If you have questions you can email us at jd@mylawly.com.

Lawly is an early-stage startup building a marketplace connecting law school applicants with admissions consultants. We're at the most exciting phase of a startup: launching our platform and acquiring our first customers. In this internship you'll own real growth channels, experiment with creative acquisition tactics, and see direct results from your work.
   
As part of our Marketing & Digital Growth team, you'll drive user acquisition and build brand authority through multiple channels: content creation (newsletters, dean interviews), social media (TikTok, Instagram), community engagement (Reddit, Discord, GroupMe), paid advertising, and grassroots outreach. We're looking for creative self-starters who can think outside the box, test unconventional ideas, and move fast without needing constant direction. If you want to learn how early-stage companies grow from zero and build something that actually matters, this is your opportunity.

Check us out at mylawly.com

Possible Duties Include:  

• Contribute to social media presence: short-form videos (TikTok, Reels, YouTube Shorts), Instagram posts and Stories featuring admissions tips, consultant spotlights, and viral content
• Engage authentically in online communities (Reddit, Discord, GroupMe) to build awareness through valuable content
• Support paid ad campaigns on Instagram, TikTok, Reddit, and Google; help design creative, set up tracking, and optimize based on performance data
• Test creative growth tactics: influencer partnerships, referral programs, guerrilla marketing—experiment and iterate based on what works
• Research and conduct outreach to law school deans and admissions directors to secure interviews; write and publish weekly newsletters featuring expert interviews, school spotlights, and admissions guidance
   

Qualifications:  

• Strong writing skills OR proficiency in video editing (CapCut, Premiere) and graphic design (Canva, Figma, Adobe Suite)
• Self-starter mentality: comfortable working independently, making decisions without approval, and pivoting when something isn't working
• Creative problem-solver who enjoys experimenting with unconventional growth tactics
• Familiarity with social platforms (TikTok, Instagram, Reddit, Discord) and understanding of what makes content shareable
• Interest in startups, growth marketing, content strategy, or entrepreneurship; comfortable with ambiguity and fast-changing priorities

Internship Learning Objectives: 

• Learn how to grow a startup from zero users by testing multiple acquisition channels simultaneously
• Master data-driven marketing: A/B testing, conversion optimization, attribution, and knowing when to double down vs. cut losses
• Develop content strategy across multiple formats: newsletters, video, static graphics, written content optimized for different platforms and audiences
• Strengthen relationship-building skills through outreach to influential stakeholders and securing high-value interviews
• Build portfolio of viral content, successful campaigns, published content, and measurable growth results (follower growth, conversion rates, subscriber growth)
• Understand startup velocity: how to move fast, test ideas cheaply, and scale what works