Social Media Content Creator Intern (10906387)

The Social Media Intern will join a team responsible for planning and creating content for the main university accounts at West Virginia University (@WestVirgniaU). This position is crucial in creating engaging, platform-native content that brings campus life, student experiences, and university stories to life. This role is hands-on creative, with a strong focus on short-form video, trend-based content, and real-time storytelling across social platforms.

The ideal candidate is comfortable both behind and in front of the camera, enjoys collaborating with others, and is excited to help capture authentic moments on campus. Interns will work closely with the Strategic Communications and Marketing Social Media Team and receive real-world experiences from industry professionals to better prepare them for a future full-time career in the field of marketing and social media.

This position is well-suited for students interested in social media, marketing, communications, journalism, or content creation who are eager to learn in fast-moving, creative environment.

Duties & Responsibilities

- Create original, platform-native content for main WVU social media accounts, with a strong emphasis on short-form video

- Appear on camera to help tell stories, participate in trends, or represent the student experience.

- Plan and schedule posts for WVU social platforms with AgoraPulse and platform-specific scheduling tools.

- Attend games/events as needed (some nights and weekends expected).

- Participate in weekly meetings with the Social Media Team. And attend required office hours.

- Engage daily on assigned platforms with relevant audiences.

- Partner with Social Media Team members to brainstorm, identify trends, develop plans, and social media campaigns.

- Review competitor and peer social media for ideas.

- Work alongside the Social Media Team in developing a long-term content calendar.

- Collaborate with WVU TikTok team members.

- Represent the university in a professional, positive, and authentic way online and on camera.

Knowledge, Skills, & Abilities

- Currently enrolled as a student at West Virginia University for Fall ’25

- Preferably available to work starting in May 2026 and throughout the summer (in-person preferred)

- Full-time student pursuing a degree in a related field.

- Demonstrated knowledge of all popular social media platforms, especially Instagram and TikTok.

- Ability to stay up to date with social media marketing trends and industry standards.

- Some knowledge of Adobe Creative Cloud preferred.

- Excellent written and verbal communication skills.

- Proficiency in photography and video editing tools preferred.

- Experience with mirrorless cameras is a plus.

- Ability to work within established brand guidelines and language.

- Detail-oriented with the ability to manage multiple projects and deadlines effectively.

- Ability to work independently as well as collaboratively within a team environment.