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Account Manager

Account Manager - Massachusetts Territory

 

Primary Duties and Responsibilities:

 

  • Accountable for achieving monthly and annual blood collection goals in the assigned territory through the planning and organization of blood drives and donor center events in partnership with account sponsors. Ensures accurate projection rates and efficient pre-drive promotion and donor scheduling for assigned accounts in adherence to all department guidelines, while driving cost-effective blood drives.
  • Coordinates meetings and collaboration with blood drive sponsors. Motivates, inspires and educates sponsors on ideal blood drive promotion.  Manages daily blood drive recruitment activities to optimize blood drive performance; identifies and resolves issues affecting achievement of daily collection goals, maintains outstanding communication internally and externally and works to ensure quality customer service. This includes interfacing with other Donor Resources staff, internal departments, sponsors, and volunteers.
  • Prepares and delivers high-impact meetings and presentations. Organizes, develops, and educates sponsors, coordinators, and recruitment committees, providing appropriate support and materials for effective blood drive promotion. Participates in the planning of special recruitment events, sponsor/donor recognition programs, and sponsor workshops.
  • Offers strategic insights tailored to each market segment in order to optimize blood drive performance. Uses marketing tools and strategies to develop and evaluate sponsor accounts to achieve maximum donor participation. Identifies potential markets and prospects; evaluates, qualifies, and develops recruitment/sales methodologies for new sponsor accounts to ensure ongoing expansion of the donor base.
  • Secures and maintains accurate and up-to-date information on assigned accounts in account calendar software. Responsible for generating reports related to blood drives.
  • Functions as a steward of the brand by increasing visibility and participation in community events, chambers, and member organizations. Serves as a subject matter expert on blood industry topics and may speak at conferences or relevant industry or interest group meetings.
  • Plans, evaluates, and schedules blood drives in cooperation with the divisional calendar manager, to achieve collection goals, optimize utilization of staff and other resources, and ensure even and predictable collections through the calendar year, including holiday and school breaks. This includes continuous review and analysis of blood drives, confirmation status, open capacity, and critical details to their overall performance.
  • Works as part of a team to support achievement of divisional goals, offering flexibility and collaboration to balance the collection calendar and schedule of mobile events. 
  • Assists with vacant territory coverage and supports other divisional territories as needed to ensure achievement of regional or divisional goals.

Other Secondary Functions:  

  • Participates actively in various departmental projects including, but not limited to, high school workshops, education events, and award luncheons.
  • Provides applicable training to new Account Managers.
  • Demonstrates flexibility in hours worked, including evenings and weekends as needed.