Marketing Manager

The Marketing Manager plays a key role in driving brand awareness, generating demand, and supporting sales through strategic, multi-channel marketing campaigns. This role oversees day-to-day execution and brings consistency, creativity, and analytical rigor to all marketing initiatives.

The ideal candidate thrives in a fast-paced environment, loves both creative and analytical work, and can translate business goals into measurable marketing outcomes.

Key Responsibilities

Support the Marketing Director

• Translate high level marketing strategy into actionable project plans.
• Manage day today execution of campaigns and deliverables.
• Maintain shared calendars, timelines, and reporting dashboards.
• Provide regular updates, recommendations, and performance insights.

Brand & Creative Execution

• Uphold and support the Guy Roofing brand identity across all residential and commercial messaging.
• Assist in developing creative assets: social content, print materials, video content, billboard messaging, landing pages, and email templates.
• Coordinate with internal teams and vendors to ensure consistent brand voice and visual standards.

Campaign Management

• Help deploy campaigns across digital, social, email, radio, OTT/TV, and billboards.
• Support media placements by coordinating schedules, trafficking assets, and monitoring results.
• Work with the Marketing Director to maintain a monthly and annual content calendar.

Digital Marketing & Analytics

• Update website and landing page content for roofing, siding, windows, and gutter campaigns.
• Support SEO initiatives by optimizing page content, improving onsite structure, and collaborating on keyword strategy.
• Write and edit content for blogs, landing pages, and educational resources that support organic search growth and customer engagement.
• Analyze performance metrics and prepare reports for the Marketing Director and leadership team.
• Support segmentation and email marketing initiatives inside Salesforce Marketing Cloud.

Sales Enablement & Internal Support

• Create and organize marketing materials for both residential and commercial sales teams.
• Assist in tradeshow logistics, lead capture processes, and post event reporting.
• Help maintain marketing assets, photography libraries, testimonial content, and brand files.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 25 years of experience in marketing, ideally in home services or construction
• Strong organizational and project management skills.
• Ability to write clear, compelling copy for ads, emails, and social media.
• Understanding of digital marketing fundamentals (Google Ads, social ads, SEO, analytics).
• Comfortable working in a fast paced environment with shifting priorities.
• Experience with Salesforce Marketing Cloud is a plus, but not required.

What We Offer

• Competitive compensation and benefits
• Professional growth and mentorship
• A collaborative environment where your ideas and initiative matter
• Opportunities to work on high impact, high visibility marketing projects
• A family founded culture built on trust, integrity, and craftsmanship