Intern Business Analyst – Digital Marketing & Content Management

Intern Business Analyst – Digital Marketing & Content Management

This internship will join a team of Business Analysts supporting digital marketing and content management initiatives across the organization. The primary focus of this role will be the collection and organization of digital assets, as well as product and brand information for our ecommerce platform. This internship offers hands-on experience working with a modern product information management (PIM) system as well as exposure to eCommerce operations and product data governance in the alcohol beverage industry.

Internship Details

Full-time: June 1st–August 7th

$20/hour

Hybrid role with in-office attendance Tuesday–Thursday and remote work Monday and Friday

Responsibilities

Source product images from internal teams, suppliers, and brand partners to support and enrich eCommerce product listings

Format, rename, organize, and manage product images according to established eCommerce and brand standards

Assist with loading and maintaining product and brand content in the eCommerce platform and PIM, including but not limited to:

Product attributes and descriptions

Product and lifestyle images

Brand logos, descriptions, and brand imagery

Perform content audits, data validation, and quality checks to identify missing, outdated, or incorrect product information

Collaborate with eCommerce, Marketing, and IT stakeholders to resolve content, image, or product data issues

Support analysis of content workflows, publishing processes, and digital asset management practices to identify improvement opportunities

Document content standards, naming conventions, workflows, and FAQs related to product content and image management

Support testing and validation as new or updated product content is published

Track tasks, issues, and progress related to image sourcing and content loading initiatives

Perform other duties as assigned

Requirements

Current college student pursuing a related major (Business Analytics, Marketing, Information Systems, Digital Marketing, Communications, or similar)

Graduation date 2026 or 2027 preferred

Strong interest in digital marketing, content management, or analytics

Proficiency in Excel or other data analysis tools; ability to work with data sets and reports

Preferred experience with PowerPoint or presentation tools

Familiarity with websites, content platforms, or social/digital marketing tools is a plus

Strong attention to detail and organizational skills

Excellent verbal and written communication skills

Ability to think critically, analyze problems, and communicate findings clearly

Comfortable collaborating with cross-functional teams
 

Johnson Brothers is an equal opportunity employer, committed to fair treatment and hiring based on qualifications. We prohibit discrimination based on race, color, religion, gender identity, sexual orientation, age, disability, military status, or any other protected status under applicable laws.