Lifecycle Marketing Specialist
Lifecycle Marketing Specialist
The Mint Julep Boutique, LLC. – Auburn, AL
About the position
At The Mint, we believe getting dressed should feel effortless, fun, and confidence-boosting. We’re an online boutique for women and girls who love on-trend styles they can actually live in. Every piece we carry is thoughtfully chosen—and every message we send should feel just as intentional.
We’re looking for a Lifecycle Marketing Specialist to lead strategy and execution across email and SMS, building campaigns and automated flows that meet our customer at the right moment—with the right message—every time.
If you’re passionate about building meaningful customer relationships, love digging into data, and know how to turn insights into impactful marketing, we’d love to hear from you.
Responsibilities
The Lifecycle Marketing Specialist responsibilities will include but are not limited to:
- Own and execute lifecycle marketing strategy across email and SMS—from planning to deployment
- Build and optimize campaigns and automated flows (welcome, abandoned cart, post-purchase, winback, etc.)
- Develop segmentation and targeting strategies based on customer data, behavior, preferences, and trends
- Map and refine the customer journey to improve retention, reduce churn, and increase lifetime value
- Analyze performance (GA4, ESP and SMS metrics, etc.) to optimize campaigns, flows, and lead nurturing strategies
- Test and scale new strategies (A/B testing, messaging, offers, and timing)
- Monitor industry trends, platform updates, and competitor activity to keep strategies fresh and effective
- Identify new opportunities to drive acquisition, retention, and loyalty (including promotions and loyalty initiatives)
- Report on performance and share insights with leadership to inform broader marketing strategy
- Collaborate cross-functionally to ensure consistent brand voice and cohesive messaging across all channels
- Reports to the Sr. Director of Marketing
Qualifications
We employ highly motivated people who work hard and love what they do. A successful applicant for this role will be passionate about marketing, customer experience, and fashion retail. She must also be a fast-paced worker and self-starter who can deliver under deadlines.
As our Lifecycle Marketing Specialist, you will own the customer journey from first touch to loyal repeat shopper. This role is all about creating personalized, timely communication that keeps our customers engaged, builds brand loyalty, and drives long-term customer value.
In addition to passion, excellence, and a do-what-it-takes attitude, we are looking for someone who:
- Education: Bachelor’s Degree in Marketing, Communications, Business, or a related field, or equivalent years of practical relevant experience
- A minimum of 2+ years proven experience in D2C email and SMS marketing strategy and execution
- Strong understanding of lifecycle marketing and customer journey mapping
- Experience with segmentation, personalization, and dynamic content
- Data-driven mindset with the ability to analyze performance and optimize campaigns
- Highly organized with strong attention to detail
- Thrives in a fast-paced environment and can manage multiple deadlines at once
- Passion for fashion, retail, and e-commerce
- Proficient in Microsoft Office, Google Workspace, Shopify, GA4, ESP (Klaviyo preferred), SMS (Attentive preferred) and customer loyalty platforms.
- Exceptional ability to analyze data and understand KPI's, traffic metrics, etc
Additional Information
Working for The Mint Julep Boutique is not only fun and rewarding, our employees also enjoy fantastic benefits! A brand new corporate office, product discount, monthly catered lunch, health/ dental/ vision insurances, and 401k are a few of the perks we offer employees. We also create opportunities for growth and learning, and we strongly believe in developing each other as well as our company culture.
Certain dates are required during the year: week before Memorial Day and Memorial Day, week before Labor Day and Labor Day, week before/days leading up to Black Friday and Cyber Monday, and the week before/days leading up to Christmas.
The Mint Julep Boutique provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, citizenship status, age, disability, or any other category protected under applicable law. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The Mint Julep Boutique is an equal employment opportunities (EEO) employer.
Job Type: Full-time, In Office, Auburn AL
Annual Salary: $45,000+ depending on experience
To Apply: Email cover letter and resume to careers@shopthemint.com