Lifecycle Email Marketing Intern (CRM, Retention & Conversion)

Lifecycle Email Marketing Intern (CRM, Retention & Conversion)

About the Company
Asjai Lou Casting is a New York-based casting company specializing in discovering real people for television, advertising, and cultural storytelling. With over two decades of experience, the company has contributed to major productions including American Idol, Big Brother, and national campaigns for brands such as Nike, McDonald’s, and Coca-Cola.
 

The company is expanding its digital ecosystem across education, e-commerce, and content platforms to better support casting opportunities, audience growth, and revenue generation.

Position Overview
This internship is designed for students interested in email marketing, customer journey strategy, and CRM systems within a media-driven business.
The intern will support the development of email sequences and lifecycle marketing systems that guide users from discovery to conversion and retention.
This is a training-focused, portfolio-building internship where interns will contribute to building real email flows, automation systems, and messaging strategies used by the business.

What You’ll Gain

• Hands-on experience building real email marketing systems
• Portfolio work showcasing email sequences and CRM strategy
• Experience understanding customer journeys from first touch to purchase
• Exposure to how digital products and content are monetized through email
• Mentorship and feedback on messaging, structure, and conversion strategy

Responsibilities (Training-Based)

• Assist in creating structured email sequences (welcome, nurture, conversion)
• Support mapping of customer journeys across different offers and entry points
• Help organize messaging for different audiences and products
• Assist in writing and formatting emails for clarity and engagement
• Collaborate with content and design teams to align messaging with visuals and offers

Mentorship & Learning Structure

• Weekly check-ins and feedback sessions
• Guided support on email strategy and messaging
• Project-based learning with portfolio-ready outcomes
• Exposure to real marketing and business systems

Qualifications

• Currently a junior or senior (or equivalent experience) in Marketing, Communications, Business, or a related field
• Strong interest in email marketing, digital marketing, or customer experience
• Ability to think about messaging and user journeys
• Strong attention to detail and organization

Preferred Majors / Backgrounds

• Marketing
• Communications
• Business (Marketing or Strategy focus)
• Digital Marketing
• Advertising
  Students with interest in email marketing, copywriting, or customer experience are encouraged to apply.

Skills Required

• Basic understanding of email marketing concepts
• Strong writing and communication skills
• Organization and attention to detail
• Ability to structure information clearly
• Collaboration and teamwork skills

Bonus Skills (Preferred)

• Experience with email platforms (Mailchimp, Klaviyo, HubSpot, etc.)
• Basic copywriting or persuasive writing experience
• Understanding of customer journeys or funnels
• Interest in digital products, courses, or e-commerce

Compensation
This is an unpaid educational internship designed to provide training and hands-on experience.

• College credit available (if applicable)
• Portfolio development and mentorship included

How to Apply
To be considered for this opportunity, applicants must complete the application using the link below:
https://forms.gle/GkrHBwcDV8ZwDBjp7

Additional Note
This internship is ideal for students interested in understanding how email marketing supports audience growth, engagement, and revenue within a media and creative business.
Interns will gain experience building systems that directly impact how users move from discovery to action.

Internship Overview
This internship is structured in accordance with the U.S. Department of Labor’s guidelines under Fact Sheet #71: Internship Programs Under the Fair Labor Standards Act (FLSA).
This internship is an educational, project-based learning experience designed for students interested in technology, casting, media, creative production, and storytelling.
Interns will learn how to apply their existing skills into real-world media and marketing environments.
Through guided projects and mentorship, students will gain hands-on experience in how messaging, systems, and content work together to support storytelling and business growth.

What You’ll Learn

• How email marketing systems are structured (welcome, nurture, conversion flows)
• How to map and understand customer journeys
• How messaging drives engagement and sales
• How to structure emails for clarity and effectiveness
• How marketing systems support media, content, and product-based businesses

Program Structure

• Supervised, hands-on learning experience
• Project-based assignments designed for portfolio development
• Exposure to real-world marketing and content workflows
• Mentorship and feedback from a working Casting Director and Producer

Compensation & Academic Credit
This is an unpaid educational internship designed to provide hands-on training in marketing, media, and creative production.
 

Asjai Lou Casting LLC supports students seeking academic credit where applicable and will provide documentation and supervision required by the student’s academic program.

This internship is structured as a learning experience and does not replace the work of paid employees.

Asjai Lou Casting LLC is not a third-party recruiting agency. All internship roles are direct opportunities within the company.

The business is registered in California under Asjai Lou Casting LLC and operates nationally across television, media, casting, and creative production projects.

In addition to its California registration, the company operates from a co-working office in the Wall Street 

District of New York City located at:

200 Broadway, 3rd Floor
New York, NY 10038

Some internship roles are remote, while others may involve work connected to the New York City workspace depending on the role.