Referral Relations Liaison

Referral Relations Liaison (Marketing Position)

Medical-Legal Healthcare | Pennsylvania & New Jersey

Remote with Travel (PA & NJ)
Full-Time | Salaried
 

About CarePath Injury Centers

CarePath Injury Centers is a growing medical-legal healthcare practice providing coordinated diagnostic, rehabilitative, and therapeutic care for patients injured in motor vehicle accidents, work-related injuries, and personal injury cases.

Our model is referral-driven, relationship-based, and built on trust with law firms, urgent care centers, primary care providers, and other referral partners throughout Pennsylvania and New Jersey.

Position Overview

We are seeking a Marketing Liaison / Business Development Representative to represent CarePath Injury Centers in the field and build new referral relationships across Pennsylvania and New Jersey.

This role is ideal for someone who is comfortable traveling, confident in professional settings, and motivated by measurable results. While this position offers flexibility to work remotely when not traveling, in-person training, clinic shadowing, and strict performance guidelines are required.

This is not a passive marketing role — it is an active relationship-building and growth position.

 

Key Responsibilities:

Relationship Development & Field Outreach

• Visit target law firms, urgent care centers, primary care offices, and other referral sources throughout PA and NJ
• Build and maintain long-term professional relationships
• Educate referral partners on CarePath’s services, process, and differentiators
• Schedule and attend in-person meetings, lunches, presentations, and events and include physicians as needed
• Manage sales pipeline and nurturing of leads

Marketing & Campaign Execution

• Run targeted email outreach campaigns to referral partners
• Distribute CarePath media kits, service overviews, and updates
• Coordinate follow-ups and referral tracking
• Maintain accurate CRM or tracking documentation

Performance & Reporting

• Meet defined weekly and monthly activity benchmarks (visits, outreach, follow-ups)
• Track referral growth and relationship development
• Provide regular reporting to leadership on territory activity and results

Training & Internal Collaboration

• Complete in-person onboarding and clinic shadowing
• Maintain a strong understanding of CarePath’s clinical services and workflows
• Coordinate with leadership, operations, and clinical teams
  
   

Travel & Work Structure

• Frequent regional travel required (Pennsylvania & New Jersey)
• Remote work permitted when not traveling
• Must be comfortable with driving, scheduling visits, and managing a territory independently
• In-person training and ongoing office visits required
  
   

Qualifications

• New grads studying marketing, public relations or similar field welcomed to apply! We are happy to train the right fit
• Experience in healthcare marketing, medical liaison, business development, or referral-based sales
• Strong interpersonal and communication skills
• Comfortable presenting to professionals (attorneys, providers, administrators)
• Self-directed, organized, and results-driven
• Valid driver’s license and reliable transportation
• CRM or outreach tracking experience preferred

Medical-legal, PI, WC, or healthcare referral experience is strongly preferred but not required.

 

Compensation & Incentives

• Base Salary: $60,000 – $80,000, based on experience
• PTO Package & Paid Company Holidays
• Healthcare Allowance Stipend
• Professional growth & support 
   

Why Join CarePath?

• Direct impact on company growth
• Autonomy with clear expectations
• Opportunity to build a regional territory
• Growing, multi-location healthcare organization
• Leadership that values feedback, accountability, and results