Sales And Marketing Associate

Sales & Marketing Associate Intern

University Career Placement Internship

Internship Overview

The Sales & Marketing Associate Intern will support the company’s growth efforts by helping capture, organize, and analyze new leads generated through digital marketing channels. This internship offers hands-on experience inside an early-stage startup where marketing, data, and customer acquisition are closely connected.

The intern will work directly with the founder to support digital advertising campaigns, process inbound leads, and help track marketing performance. This role provides practical exposure to how startups build marketing funnels, test campaigns, and measure the cost of acquiring new customers.

Students will gain real-world experience with CRM systems, digital ad platforms, and marketing analytics while learning how growth strategies are developed and executed in a startup environment.

Learning Objectives

During this internship, students will gain experience in:

Understanding how digital marketing funnels work (ads → clicks → leads → customers)

Learning how businesses capture and manage inbound leads

Organizing and segmenting contacts within a CRM system

Supporting digital advertising campaigns

Tracking marketing performance and campaign results

Calculating marketing metrics such as Cost per Lead and Customer Acquisition Cost (CAC)

Working in a fast-moving startup environment where marketing and operations intersect

Core Responsibilities

The intern will assist with several operational and marketing activities, including:

Capturing inbound leads from digital marketing channels and landing pages

Processing and organizing new contacts within the company’s CRM

Applying tags and segmentation to help manage lead categories

Supporting the setup and monitoring of digital advertising campaigns

Reviewing lead flow and identifying trends in campaign performance

Maintaining simple tracking dashboards for marketing results

Assisting with the calculation of Cost per Lead and Customer Acquisition Cost (CAC)

Supporting marketing experiments such as testing ad variations or messaging

Documenting insights from campaigns to help improve marketing performance

Tools & Platforms the Intern May Use

The intern may gain experience using tools such as:

CRM systems for managing contacts and leads

Marketing automation platforms

Digital advertising platforms (Meta Ads Manager, Google Ads, TikTok Ads)

Analytics dashboards and reporting tools

Landing page or funnel building platforms

Training will be provided for all tools used during the internship.

Ideal Candidate Profile

This internship is ideal for a university student who:

Is studying Marketing, Business, Entrepreneurship, Communications, or Data Analytics

Is curious about startups and digital marketing strategy

Enjoys working with data, metrics, and campaign performance

Is organized and comfortable learning new digital tools

Has strong attention to detail and communication skills

Is interested in how businesses acquire and convert customers

Internship Structure

Part-time internship aligned with university semester schedules

Flexible hours depending on academic requirements

Direct mentorship from the founder or marketing lead

Exposure to real startup growth strategies and decision-making

Opportunity to build practical marketing and analytics experience

Potential for extended internship or future opportunities depending on performance

Success Indicators

Success in this role may be measured through:

Accurate capture and organization of inbound leads

Proper tagging and segmentation within the CRM

Clear documentation of campaign insights and lead trends

Basic tracking of marketing metrics such as cost per lead

Support in maintaining lead flow and marketing dashboards

Contribution to marketing tests and improvement initiatives